WHY USE SEO, big question on every ones lips. Well!
Firstly lets ask what does SEO mean?
Secondly, why should we use SEO? Let's go!
The meaning of SEO : Search Engine Optimisation or SEO delivers measurable results that increase website traffic and online revenues. You need to target the right keyword phrases, a Search Engine friendly web design, rich unique content and a balanced link and citation profile to succeed…and you need the best SEO services to get you there.
Why do we use SEO, how important is it?
SEO isn’t just about turning up at the top of Page 1 on Google, Yahoo or Bing…what the best SEO is really about is…
- Increasing web traffic
- Maximising web conversion
- Growing web revenues
First, let's look at how crawler-based search engines work (both Google and Yahoo fall in this category). Each search engine has its own automated program called a "web spider" or "web crawler" that crawls the web. The main purpose of the spider is to crawl web pages, read and collect the content, and follow the links (both internal and external). The spider then deposits the information collected into the search engine’s database called the index.
When searchers enter a query in the search box of a search engine, the search engine’s job is to find the most relevant results to the query by matching the search query to the information in its index.
What makes or breaks a search engine is how well it answers your question when you perform a search. That’s based on what’s called the search engine algorithm which is basically a bunch of factors that the search engine uses to say “hey is this page RELEVANT or NOT?”. The higher your page ranks for these factors (yes some factors are more important than others) than the higher your page will get displayed in the search engine result pages.
Your Job As a Search Engine Optimizer
Each search engine has its own algorithm in ranking web pages. Understanding the general factors that influence the algorithm can affect your search result position, and this is what SEO experts are hired for. An SEO’s job has two aspects: On-Site and Off-Site.
On-Site SEO: are the things that you can do on your site, such as: HTML markups, target keywords, internal linking, site structure, etc.
Off-Site SEO: are the things that you have much less control of, such as: how many backlinks you get and how people link to your site.
This is a guide for designers and developers. The main concern is the On-Site aspects. Secretly though, if you do your job right… and design a beautiful site… and/or produce useful content… you’ll get Off-Site backlinks and social bookmarks without even lifting a finger.
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