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Oil and Water Don't Mix! - How to Get Customers to Buy From You
Oil and Water don’t mix do they?
A functioning engine needs oil and water, but it doesn’t need them together.
So what does this have to do with how to get customers to buy from you?
Networking (social activity) and “selling” your business product or service doesn’t mix either – they are two totally different activities, yet I see uneducated “marketers” do it all the time, trying to get customers to buy from them.
What do I mean by that?
Okay, well as you are reading this article “online” – lets take an online example. If you are in business you probably have a social media profile somewhere whether it be Facebook, Twitter, Better Networker or any of the other market leading social meda sites.
Daily you may get “friend requests” of people who you don’t know personally, so they must have been searching for you because of what you do – Right?
So how do you then feel when 2 seconds after accepting their friend request and writing them a nice little note to say hi, you get a message straight back telling you to go check out their blog or their product?
Do you think this is how to get customers to buy from you?
Hmmmm
What if you are working “offline” and you go to a party or social group where you know there is a chance to meet lots of entrepreneurs who you know would be great prospects for your business. As you walk over to a group of people to introduce yourself, someone steps forward, asks you what business you’re in, barely waits for an answer and then tells you exactly how good THEIR opportunity or product is and lists all the features of the business or product.
Do you think this is how to get customers to buy from you or join you in a business?
NO????
So why do people do this?
Here’s some tips on how to talk about your business in a social or networking situation.
Prepare yourself a 1 minute speech on your business – master it so that you can say it without having to worry about what you are saying and remember “Facts tell, but stories sell”.
Now here’s the key to attracting people to you like a magnet that will get customers to buy from you or be interested in your opportunity.
When someone asks you what it is that you do – your response needs to be intriguing. If you answer, I’m an office worker or a Manager, or an Accountant what else can they say other than “oh – who for?”
So – how do we make this intriguing?
Think about the benefits of what you do and what your job “fixes” for people. How is it that you “help” people and more importantly what is the end result of someone you have helped?
So if you are an office worker you could say “well you know how sales people hate doing paperwork because they want to be out selling? Well what I do is show them how to use a system that automates much of their paperwork so that they can be out bringing in new customers for the business – it makes them much happier which is always good for salespeople and it works for the business because we can produce some great reports”
Do you see how much better that sounds?
Think about what problem you are solving in your business for your target market.
When someone asks me what I do I say “ Well you know how the biggest problem that businesses face today is getting new customers / (or prospects for a Network marketing opportunity)? Well what I do is show home or small business owners how to generate their own leads online by using a simple system that they can implement straight away”.
Remember people are interested in the benefits NOT the facts – people only ever think about themselves and the benefits they will get whenever they are being “sold” to. The benefits here are that my customers or prospects can generate their own leads which solves their problem of having to spend time and money talking to, or advertising for leads which can be very expensive.
Andy Bounds – author of “The Jelly Effect” takes this a step further by saying that the secret of how to get customers to buy from you is the “after effect”. For example if you buy a newspaper, the after effect is that you can read the news, if you buy a drill, the after effect is that you are going to be able to create the hole in the wall that you need.
The “after effect” of what I do is that people can have prospects appearing in their email in-box rather than having to go out looking for them.
Start listing the “benefits” of your product or service and the “after effects” and practice saying them so that when you are asked what you do, you can come up with an intriguing answer.
Oil and Water don’t mix – Neither does social networking and “selling” – Get it right!
If you enjoyed this post, please share it and more importantly, please click the "Vote" button at the top of this page. Thank you!
For more ideas on how to get customers to buy from you and how to build your online business professionally, fill out the form on the right and get FREE access to my 7 day marketing tutorial.
About the Author: Nicky Price
Member Since: 04/08/2009
I'm a Distributor For:: MyLeadSystemPRO
Other Company: NickyPriceMarketing.com
Industry: Marketing and Advertising
Primary Web Site: http://www.DiamondMLMTraining.com
Its Similar To What Michael Oliver Teaches In His Free Report
This is what he states in his free report How To Make The Most Of The Holiday Season With Natural Selling.
"• Problem (e.g. Job downsizing, Lack of Job Security, Lack of Free
Time)
• Solution ("Well, what I do is help people…")
• Question (Put the focus back on the other person…"What do you
do?")" Excerpt From How To Make The Most Of The Holiday Season With Natural Selling.
Lawrence Bergfeld
Oil and Water don't mx?
Nicky, Nicky, Nicky, ( don't we all just love seeing, hearing out name?-just like potential prospects do? Yet we do need to after we get their attention, give them a 'benefit ' for getting that attention, from a food, drink physically, to an emotional good experience, and with your article here, that is just a great way to give that by highlighting in the positive, value added way of doing. Grat basics, and never, never tired of the retraining. Some folks have growing libraries of books, they read and then re-read, even if only parts everyday with other ones(your Mark Hoverson shares this concept for starting out each day), and one great example of basics Nicky, like your Oil & Water article here is the daily mediations readings be it the Bible or other words.So keep sending out these basics to us ALL for reminders and encouragement. Newbies aren't the only ones on the other side of the computer screen, and we really do need each other to do the cookin & bakin of a sweet value added life, both on and off the internet as you exampled. Thanks Nicky Price, Thanks Nicky Price
Oil and Water, the vote...
Laugh Out Loud (lol), I read and posted on this, and while reading another remembered a very needed basic, and that is to VOTE here in Better Networker on the article. I came back to vote a thumbs up for this, and it would do us all great fun-in-business to vote, as this is a very basic for Better Networker to have feedback. Go Go Go Nicky and all our Better Networkers community family ! WAHOO
Love that!
Ha ha, LOVE that David and yes thank you so much for the vote!
Thanks
@ Lawrence - I read (or listened to actually!) some of Michael Oliver's stuff a while ago, so I will go back and check out some of his CDs. The social media thing is a big "bug-bear" of mine 'though particularly when people just come by and spam my wall all the time. I "like" the "unfriend" button on FB for those special occasions!!
Thank you
Thanks David - Yes you're right about Mark Hoverson - he starts each day with something "positive" to start the creative energy of the day off in the right way and never touches his email until he has written or done something creative for his business. A great tactic to implement, thanks for your kind words it is appreciated.
Kia Ora From New Zealand Nicky
Nicky thats a great way to explain it. The after effect is powerful way to look at it. oooh never touches his emails until hes done something creative i need to look at this soundz productive enough. Nice content Nicky...
Thanks Maria - Yes the
Thanks Maria - Yes the "after effect" is really back to thinking about the prospect or customer again - by understanding our prospect, we will learn to understand what it is they REALLY want and therefore be able to demonstrate the benefits and NOT the facts.
this is super powerful
this is super powerful Nicky, I am honored to read this post because it is so so true. thanks a million girl.
Hey thanks!
Thanks Kareem - I'm lovin your stuff at the moment too ! Keep it coming.
Good stuff Nicky
Should be posted in 24 point type on everyones FB wall so everyone can learn "DO NOT shove your stuff in my face".
Joyce
Mcihael's report is great . . .
Glad to see you sharing that with the community Lawrence.
Lots of people have benefited from that report.
Appreciate your leadership.
Regards,
Warren Little
Solutions Provider - Helping People Look Better , Feel Better & ERAN MORE !
You nailed it Nicky . . .
this is one of the most profound , simple , concise & yet impactful expose's on this subject Nicky.
Appreciate you laying it all out ..especially for those new to our industry.
But as leaders that what we do right?
Keep up the great work.
Regards,
Warren Little
Solutions Provider - Helping People Look Better , Feel Better & EARN MORE !
Thanks Warren
Indeed it is Warren and thanks for those comments. Many of the leaders teach this and in fact I was taught this in the "corporate world" - hence I referred to "The Jelly Effect" by Andy Bounds who teaches a lot in large corporate organisations, but it is so true in our industry too. If anyone is interested, you can find his videos on YouTube under the Jelly Effect I think.
You're right!
Maybe I could design a pop up .....!
Nice Points!
I especially appreciate your advice regarding having an appropriate answer for those who ask 'what do you do?' So many times we in network marketing hesitate with a "well, uh, I...." When that's the case, more thought needs to be put into a response. Thanks for a good post Nicky.
Hey Nicky, tweeted and voted on! Great post...
Hey Nicky Great post my friend. Hit the nail on the head.
Hey Lawrence,
Yes! Michael Oliver's natural selling stuff is tops.
Have you read his How To Sell Network Marketing book?
It's one of my faves.
I bring that out like a reference book all the time.
P.S. My So, What do you do? line is:
"I help businesses get their message in front of the people who are looking for them online..."
What's your line?
I'll check it out
@ Peter - Thanks - I don't have that book of Michael Olivers, but it sounds like a good one, thanks for sharing and voting too!
Thanks Mike!
@ Mike - Thanks Mike - yes I always feel incredibly let down if I read something that just tells me not to do something but doesn't say why or what to do instead, so I always try to incorporate this into my articles and training material. Thanks for taking the time to read and comment, it is very much appreciated.
Oil and Water.....
Yes, great advice. I am starting a traditional brick and mortar
business. Works just as well for us as for online entrepreneurs.
Keep it coming!!
Water and Oil Don't Mix
great article Nicky, good to hear someone make this statement, Neither does social networking and “selling”-Get it right!
sometimes that is my problem not giving people the facts of what I do I am glad I came across that info.It get's me back on my game.
I haven't been on this network in quite some time, but will be back and read some of your blogs.
I have been working on this site check it out http://broadmiss.com
thank you
Nicholas
Thanks Nicholas
@Nicholas - Thank you for taking the time to read and comment, it is much appreciated. It's funny this article seems to have stirred up a lot of comments, particularly on my FB account!
I loved your news site, nicely laid out, easy on the eye and clear to read. I don't know how you are going to promote it so this comment may be irrelevant, but If I had to say one thing that would improve it for me, it would be to have a "tag" line under the title explaining what the site is (obviously it is a news site, but what is your USP and who is your target market?) I hope that doesn't come across as rude, because I genuinely liked it!
Thank you Alexandria
Absolutely agree Alexandria and truly pleased to hear you are starting your own business - the time is right!
Totally Agree!
Hi Nicky, totally amazed with what I read and could't agree more with the content you just shared. I think you specifically pointed out the small things you can do that can make a big difference for you and your business. Thank you so much for sharing this!
SuperValue <-oops it might be trademarked :)
Nicky,
This was of great value to me. After reading some of the comments I appreciate that many times I have been told to add value there and here and everywhere but not told or not given and example of such. Your thoughts and illustrations are very helpful for me because I was able to visualize your point. Excellent advice, counsel, wisdom!