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The Beginners Guide To Creating A Killer Facebook Fan Page β (Part One)
"I actually wasn't thinking about it in terms of a social impact. It was really about helping people connect around a sphere of interest so they could do business.!Pierre Omidyar - founder/chairman of the eBay auction site
Today, you have so many options that it boggles the mind. It is easy to use different social media mediums and not master any.
For example, Facebook Fan Pages has so much to offer. With it, you can customise your fan page to how you want it.
Yes, even make it look like a website.
You can add newsletters, provide special offers, coupons, video, leading your prospects from one place to another.
But what's the reason in using facebook anyway?
The Beginners Guide To Creating A Killer Facebook Fan Page...
Creating Facebook Fan Page is free but this shouldnβt be the reason why we take the step in creating one.
Facebook can become one of the steps to use for building relationships, provide another avenue for your prospects to have an experience, and to reveal your branding reach on the web. If you keep away from pratting about with playing those games. Hahaha.
There is one mistake to avoid.
Facebook has full control to shut down and close anyoneβs account.
It's not owned by you or me. Instead of putting 100% time on facebook and other mediums such as twitter - focus in making them a process and not the end of all things.
By getting your prospects to do some work.
By getting them to share to their friends. By leading your prospects right back to your nerve centre blog. That's your asset you own and have full control.
Bear this in mind whenever you use Facebook and any social media tools.
Can You Make A Fan Page Look Like A Website?
Yes. With Facebook - you can add a box to your Fan page and you can render it and add HTML/CSS or FBML (Facebook Mark Up Language).
You can also name your tabs and swop your tabs.
Your Facebook Fan Page can have an interactive feel, hooking your audience with videos, RSS feeds from your blog, or links that directs them from one fan page to another.
And you can add your own form. It doesnβt have to be a newsletter optin form. It can be a form that asks for more info to help your prospects but youβll need an offer that they need, and difficult to refuse.
For me personally, I'm studying Facebook and using Fan Page to exceed the limitations of mediocre. It's been amazing. We're creating amazing fan pages exactly the way we want it.
Here's an example of Dean McNamara fan page I've designed and built because he won the Killer Facebook Fan Page Competition.
It is time consuming if you want to stand out from the many pages with a background, video and optin form. Most businesses want to do more. More pages, linking to each page, adding social media icons, RSS feeds and even voting or cotact forms to find more from their prospects. They are willing to pay the big bucks and I do charge from $2,000- $5,000. Not for the hobby business mindset, I assure you.
You can do much more with Facebook Fan Pages..There are many companies using Facebook and they have invested time, money and strategy to get it right.
By searching on Google β youβll find reviews on fan pages like Dunkin Donuts, Pizza Hut, Coca Cola, Adidas, and Pink. Check out the Killer Facebook Fan Pages - 5 Inspiring Cases by Callan Green.
Callan did one heck of write up that will for real inspire you.
Here's Where It Gets Really Interesting...
Dunkin Donuts didn't just put an image on the Fan Page Facebook but they also created a character who is called Maurice. It's Interactive and when the video is finished, it has different calls of actions.
The first button isn't "get a Dunkin Donut." It's post a comment on the wall. Now look at the other buttons. It's about getting the prospect, fans, customers to do the talking for the company.
Take a look at Pizza Hut..
You' see how they have a Killer App, where people can order their meal on facebook or using their own phone. What special offer or smooth ordering, or exciting, call of action, building relationship process can you add to your fan page?
Then there's Pink. The name, the colour, the theme, everything is consistent. They've also added a video and details of their next event.
The Fast Approach To Creating Killer FaceBook Page
You can add applications (apps) and share youtube videos, RSS feeds from your blog onto your facebook fan page.
You can also page split in any design you wish and incorporate flash style navigation. Itβs all down to your imagination, knowledge and skill. Or you can outsource the work.
Thereβs more to it when it comes to HTML and FMBL because some may think, you just grab any code and paste.
You'll face some problems right there because you're image won't show up and nor will your video. We'll look at why this happens in the next article.
I've been indated with emails, pm's on why images don't show up, videos don't show up, the youtube videos when incorporated using Dreamweaver doesn't show up.
To why a person can't see the tab they've created and much more.
I should have kept my mouth shut Hahaha but I enjoyed these questions because it enabled me to stretch further, find the solution, create the steps myself and increase my value to provide these skills as services.
The Killer Facebook Fan Page Series:
Part One - The Beginners Guide To Creating A Killer Facebook Page
Part Two - Taking Action To Plan Your Facebook Fan Page
Part Three - Creating A Welcome Tab, Ezine Tab To Your Facebook Fan Page
Part Four - Embeding Youtube Video and Any SWF Videos to Facebook Fan Page
Part Five - How To Add Aweber Opt-in Form To Facebook Fan Page
Extra Extra - How to block Games Applications On Your Facebook Wall
Part 6 - How To Embed Your Own Background Image With Video On Facebook Fan Page
Dean McNamara's Facebook Fan Page Being Built...
Helping you get started with Internet Marketing And Social Media
Putting the Pieces Together