Digsby: Tie Up Loose SMO Ends

Any successful business nowadays has to incorporate social media optimization (SMO) into it's arsenal. But with social networking and microblogging expanding on an exponential pace it takes much longer to keep all the cogs and wheels going on all your networks. That's where Digsby helps out.

How To Digsby

Digsby is a a free program that works with Mac, Windows and Linux systems that finally achieves something so many programs have tried before but never come close to perfecting. Through this one program you can link all your networks together right from your desktop making it easier to manage everything together. Email, IM, Social Networks, Microblog and more - all through Digsby. For people with multiple business accounts this makes life much easier. Being able to manage multiple email accounts through Digsby is a great bonus feature. It even supports IMAP and POP3 mail servers so your work email is good to go! Global Statuses make synchronizing updates to all your social networks very easy. The program also allows you to inserts photos or links and automatically shortens links for those pesky max 140 chars moments. The only qualm with Digsby is that it doesn't support Skype. That truly would have been the cherry on top. Especially for those of us who rely on Skype to interact with friends and colleagues from across the world and cannot rely on sophisticated videoconferencing software and hardware. Digsby makes Twitter integration a cinche as well. Tweet to multiple accounts in one go, or make selective tweets to one or multiple accounts. Digsby even incorporate Facebook Chat and makes it much more bearable than the online chat client through your Facebook page.