Direct Sales Creates Fortunes
Direct Sales Creates Fortunes
Are you looking for a lucrative career? Do you want some extra income besides your salary? If yes, than there is one opportunity for you that is direct Sales. Ted Turner said that “Early to bed, early to rise, work like hell and advertise” Direct sales is becoming one of the most popular ways to generate income. It is a way through which people can make fortune. But before discussing this we will have a look at types of selling.
- Direct sales: it is one to one sale; you directly interact with the customer and get instant result.
- Multilevel marketing also called network marketing: through this you can earn commission on your sales as well as commission on sales generated by your team members.
- Party plans: in this the groups of customers are treated to product demonstrations and invited to order product that have been demonstrated.
One to one selling is the most popular among them. Marketing is the method used to get people know what you have. There are several types of direct sales:
- Door-to-door Sales: it the most popular type of direct selling. You directly communicate with customer. Your body language and communication skills play a vital role in door to door sales.
- Phone Sales: it is a bit easier for those people who are shy or are not comfortable with the direct interaction with customer.
- Direct mail: it is another option. Here a well drafted letter plays the role of salesman. So the letter should be well written and interesting to read.
- Internet: another option for direct sales. It is much like sales letter delivered to your computer screen. Through this medium you can cater much more clients.
- Print Media: an old but effective way of increasing your sales. But it is bit expensive that the ones mentioned above.
- Electronic Media: it is the option through which you can address the masses. But it is the most expensive method.
As clear from above that door to door sales is the most feasible option for home business opportunity seekers. Direct sales has become the ticket for many people for profitable home based business. It is a good source of income generation. According top a survey about 12.5% of direct sellers are African Americans. Avon is a house hold word for cosmetics and other personal care products. It is one of the biggest companies which use door-to-door sales method. House wives and part timers have found this opportunity very lucrative. John Fleming Vice President of sales support New York says that “we feel because we have been out here for so much long. There is value to our brand name. And because of the economy today more people are looking for ways to earn a second income from home. Avon become very appealing opportunity because many people do not have the funds to go out and invest in a traditional business” In current situation most products are more or less of same type. So it is becoming difficult for sales people to generate sales. So the focus has shifted from product to customer. Instead of talking directly about the benefits of products you should talk with reference to customers. Tell him that how he can be benefited from your product. A sales person should be presentable enough that people should be compelled to listen to him. Sales man is the brand ambassador of the company. He carries the image of company with him. Direct sales can be the best opportunity for individuals to find fulfillment, express their entrepreneurial skills and get financial freedom. Direct sales can be helpful in creating fortune because in direct sales the whole benefit of sales go to you. There is no middleman involved. You will benefit completely from whatever you sale. There is a quote by Zing Ziglar “you were born to win, but to be a winner. You must plan to win, prepare to win and expect to win” This should be the motto of every sales person. It is evident from history that who ever has worked hard in field of direct sales has made fortune. Hilary Hinton “Zig” Ziglar is an American author, salesperson and motivational speaker. His latest book is “Better than God”. Ziglar served in Navy during World War II. He later worked as a sales man in a succession of companies, during which time his sales skills improved and his interest in motivational speaking grew. In 1968 he became Vice President and training director for the Automotive Performance Company. 1970 he quit sales and went into the business of motivational speaking full-time. Similarly Richard De Vos and Jay Van Andel the founders of Amway were actually direct sellers of Nutrilite. In the end I would suggest that if some one is enthusiastic to create fortune and can work hard should go for direct sales. Because in direct sales he will earn more, there is less capital requirement, no middle man involved and it has another advantage that it will groom your personality. Chances of success are very bright. So get up start your career may be it is your path for creation of unlimited wealth.