EdgeRank the New Facebook Buzz Word | So What is EdgeRank?

Good question indeed. In a nutshell, I guess you could say EdgeRank is Facebook’s News Feed Optimization. Its own algorithm of sorts.

Typically the first page you see after you log in to your Facebook account is your “News Feed” displaying the content that people you are following have shared. You can find all kinds of content there. For example, photos, videos, links to articles or blog posts, notes, status updates and more.

So of course if you have hundreds or even thousands of friends your News Feed can’t show all of the content your friends share or you would get totally overwhelmed. That’s why the developers at Facebook created “EdgeRank” to determine which relevant stories, photos, videos, etc. make the cut.

How does EdgeRank determine which content makes the cut?

Now here is where it starts to get interesting. Every item that shows up in your News Feed is considered an Object. The more attention a particular Object receives, for example the more comments, likes, or shares, the higher this Object’s Edge Rank and the longer it will stay visible in your News Feed.

Did you know that? I sure didn’t.

So, for example, if one particular piece of content is very popular it could stay on top of your News Feed for hours.

Very, very cool!

So how can you take advantage of Facebook’s EdgeRank?

It’s quite simple. Just share content that people want to interact with. For some reason the 4 E’s just popped into my mind … Enlightening –Entertaining – Educational – Enriching. Whatever people find interesting and are eager to interact with will work great.

The more shares, likes, comments, etc. that piece of content receives, the higher its EdgeRank and the longer it will stay in people’s News Feed.

Here are some facts you may want to consider…

Comments rank higher than “like.” And pictures rank higher still.

This gives a whole new meaning to commenting on Facebook, doesn’t it? Because, if more emphasis is given to comments than “like” that would mean that posts, status updates, or whatever, with comments will get higher priority in News Feed. Right?

So the goal here is to publish great content that people will want to interact with and then have lots of people comment on your content and share it.

Find out more about EdgeRank

I came across this new Facebook technology first by reading this article about it on TechCrunch. In the meantime it’s been popping up all over and I’m learning more and more about it. And the more I learn about it, the more interesting it becomes to me.

How about you? Learned something new today? Let’s hear your thoughts about EdgeRank in the comments below. What do you think about this?

To Your Success!

Ilka Flood
The Enlightened Networker

P.S. And as always I would really appreciated it if you could vote for and share this article with your friends and followers. Thank you! I truly appreciate you!