Why do customers buy and why they don't? If you don't know the answer then you're attracting dead end leads. Contact me for more.
Facebook Shuts Down Empower Network And Here's What To Do About It
If you're in Empower Network and you want to know how to use Facebook even after they shut down Empower Network....then this will be the most important message you'll ever read.
The first step is don't panic but see it as a confirmation of how to not market and use any Social Media Platform.
See it as a message and the climate that's coming the future. It'spositive!
Facebook priority is like Google.
Their loyalty is to their customers, users who use Google search engine and who use facebook. There's an army of networkers, sales reps and other businesses trying to get the prospects attention.
It's like you are standing with thousands of business people shouting the same thing.
You don't get noticed and most of all; you will be labeled as a spammer, someone to ignore and part of the problem.
The customers of Facebook are complaining about spams, links, Facebook spammy adverts, PPC and other hosts of methods.
It's going to get worse.
Here's the best part....
That's a good thing because majority will continue doing what they do while you become a professional entrepreneur and networker. With these steps I'm sharing right here, will get you to become the leader provider in your field.
You will be seen as the go to person. Someone who is an authority and someone prospects can trust - and they will PAY you.
You will stand out from the noise if you implement the steps I share here.
Here's what to change...
STEP 1 - Identify one problem your targeted prospect is hungry to solve.
Don't lead with pitch on Empower Network or any company or product.I am not saying your service, product is bad. I'm saying this is NOT how your prospects brain works.
Instead you must lead your business by focusing on solving a problem that your prospets desperately need to solve.
When you watch the TV News or see the cover of the newspaper; you will notice they always lead with a problem. It's a dark story of murder, corruption or accident.
Later, when they have gone through the problems - they televise or print the nice stories.
That's how our brain works.
Same for your customers.
Your brain is designed to help you survive. It's number one priority is to help you stay alive. It will do whatever it takes AUTOMATICALLY!
That's why prospects don't believe you or give you rejections.
When a prospect is giving you negative feed back - it is their brain that is tapping into years of experiences, pain, results that didn't happen. These are stored in your customers long term memory.
So when you do any action, say any word and your customers brain doesn't see it interesting,but rather threatening, similar to what they have dealt with.....the wall goes straigh up.
If it is...
- Isn't going to help the customer to survive and win
- Same as what they heard before
- Too threatening and very dubious
- And they see you desperate, needy.....
The brain will automatically take action and unconsciously work to protect itself. It will either go on a Fight Mode, Flight Mode or Freeze Mode.
The "fight or flight response" is your body's primitive, automatic, inborn response that prepares the body to "fight" or "flee" from perceived attack.
This was originally discovered by the great Harvard physiologist Walter Cannon.
It is hardwired in every human being. It is within our DNA.
So when someone is telling you to prospect people with tactics to get their interest then be aware of what I am sharing. It can backfire on you and you'll be frustrated by the results, and won't know why.
By human nature, the fight or flight system will bypasses our rational mind.
It goes into a attack mode and it causes every human being to perceive almost everything in our world as a possible risk, threat, an enemy to our survival.
That's why we tend to see everyone and everything as a possible enemy.
So when you do what 97% do, then you will see this very result happen face to face, on forums and even with corporations shutting down accounts.
I'm only giving you a glimpse of the why because I studied this for 15 years due to needing answers and not parrot fashio articles and seminars.
It comes into action when your brain thinks you're going to get harmed or it feels it's survival is under threat.
the prospect will complain to the moderators on forums, facebook, Google. They will either give you reasons by email or face to face on money or time issue.
This is why your prospect gives objections. This is the reason why customers on Facebook fight back and complain because this is another of the brains mechanism called Fight Mode
You must lead with a problem that your targeted customer is hungry to solve, it is relevant to their needs and survival. In other words...
You got to know 100% what your prospect needs.
When you do then you will get your prospects attention without these short term gimmicks.
The brain will see they do have a problem and the prospect wants to now solve it.
The brain be hungry; curious to know for it's survival andbegin to investigate. That's when your sales copy must now work to keep your prospects attention until they buy.
But how do you find out what your targeted customer needs are, what they interested in, what they will buy and why they won't?
Don't pitch, just talk, find out more on what the challenges they face BUT find out what their number one problem is.
I don't know who your target audience is or your market but to just show examples;
- How to closes sales Without Facing Rejections
- How to attract new customers withing using sleazy sales tactics
- Discover Why Customers Buy (and why they won't)
You need to have solved this problem and stay true to your integrity.
You're going to provide your prospects valuable information to educate of their problem, why it happens, what the consequences are if they don't solve it.
But first....you need to grab their attention and build your list to lead to the problem. In building the list, you can continue to stay in touch by educating your audience.
It's crucial you focus on solving ONE problem.
Your customer is very bust. Focus on solving one problem and keep it that way because you need to build credibility for the future.
You can introduce other products, accessories, training deeper into your automated marketing sales funnel.
Your prospect will add their name and email address and you give them series of emails to highlight what I've mentioned.
This can be a capture page. It can also be an optin form on your blog. It can be both; hitting traffic from both ways.
STEP 2 - Lead to the solution and get Paid
Create a front end proposal (Solution). This front end will reveal your customers problem, why it happens.....and.....solves their problem.
It be a low end cost but high quality.
Let's say $39.95
Your front end shouldn't be a company pitch, about the companies product. Instead you are going to be the leading knowledge provider to solve your targeted customers problem.
But what type of solution do I create?
- Video training course
- Consultancy Mentorship
- Series of webinars
- Hire of a specialised skills
It is crucial that you HAVE solved this problem. That you lead with a knowledge and skill that has got you results and it's not parrot fashion.
So if you haven't the track record, you need to stop wasting time and start solving your own problems in your business, which can help others who will buy what has worked for you.
There is no pretending here. You don't do this part then it's going to be very difficult to generate sales, and build a sustainable business.
Step 3 - Create the Message
You found out what your primary problem. You found out what their objections might be too. You've recognised who your targeted customer is.
You also figured out what WILL get your prospect to take action.
Create a sales page. It can be designed in your website or it can be a seperate newsletter on a different domain name.
Create the message that grabs your prospects attention, keeps their attention and it leads to purchase the solution.
It must answer all the objections you have found your targeted customer has.
Step 4 - Get your customer in the front Door
Instead of directly leading your prospects to Empower Network and external affiliate products...lead to your blog first.....and build your list.
By doing so, you are first revealing your leadership.
Second, you build your list.
Third, it's one of the first steps of branding you.
Branding won't be effective until other people talk about you.
So provide valuable information to your targeted customer. This can be a free report, free ebook, free videos on the problem.
Get them in the front door but be open, transparent in where all this will lead to. You need to educate you are in a business and the solution isn’t a free ride.
Step 5 – Leverge Your Efforts
When you got customers who are now happy with your product, service – engage your customer to ask them more questions.
Create a Customer Testimonials that reveal what their doubts were about you, your service AND their result when they took action.
And keep doing this for every customer.
When people talk about your knowledg, service, delivery and how awesome it is then this is branding. People are talking about your personally and it's spreading for you.
It helps to increase your reach and your reputation.
Your reputation is gold. Nurture it as I've shown here, brand yourself and do not leadpeople directly to empower network or any affiliate products.
Instead lead people to your platform first and let them see your value, what people say about you.
Make your blog, ebook, sales letter page filled with these real, authentic customer testimonial. Let these handle all the objections of your targeted customers.
How Can You Get Practical Help?
Contact me here on Facebook or PM me on Betternetworker.
Doing these steps take work and it's not as easy as you think. I can help design your strategy and have the specialist team to do all the techie stuff.
That way you focus on marketing, the actions that attracts quality endless prospects, leads who will be so eager to learn from you and pay to do so.
And this will take 8 steps you need to do practically before you build anything online. If you are facing lack of quality leads, sales then it's because of these 8 steps are missing.
The consultanting service will help you see what you need to put in place instead of using sleazy tactics that don't work long term.
The consequences is you will always be guessing and you will not generate sales.
No sales, no income, no business. No one will want to join someone who hasn't truly solved this problem. They may join due to excitement or tactic but they'll leave because they too are not making the money in the business.
So you'll start all over again and again....and again.
You know where to find me.
Contact me here on Facebook or PM me on Betternetworker.