How To Handle Social Media Fatigue

This is the second part of a two-part series on social media fatigue. 

I’ve talked about Google+1 and Ilka Flood of The Enlightened Networker also has posted a truly helpful post about its many features  and it would seem that everyone is joining the bandwagon. Looks like Google+1 is earning a buzz and is really gaining a lot of following especially from business bloggers. As of latest count, Google+1 is about to hit 10 million users.

Admittedly, I’ve just skimmed the surface of Google+1 and I’m not sure if I’m really ready to delve into it what with all the social media fatigue that I’m on the brink of experiencing. (I mean, honestly, with the launch of Facebook’s Video Chat feature recently, we already have our hands full in one social media site alone!)

I mean technology advancement is so fast and I’m really wondering if I should keep pace and try everything that comes out everytime! Of course, there is the issue of social benefits that comes with every social media pursued. The question here is: Is it worth it?

If you’re like me and are experiencing some kind of fatigue running about social media circles, think this through: The only way, the best way and the most realistic way to avoid social media fatigue? You don’t have to be in all Social media sites.

We Can Choose Our Social Media Platform Wisely.

 Here is my suggested remedy to avoid social media fatigue:

Take the time to get on social media platforms that you think are relevant to you, your business, and well-worth your time. Carefully assess and sift through your target market and audience.

Ask these questions:

• What are your demographics?
• Where can you find them?
• What social media sites do they frequent?
• Do you think it’s best to connect with them on Facebook, Twitter, Google+1, Tumbl’r, MySpace, etc.?
• Or, do you think it’s already beneficial to be on Facebook alone?

Narrowing down to your target niche can really guide you in taking stock of what’s your priority in terms of your online campaign. By doing this, you could organize your online campaign well.

Suffice it to say, you should really focus on social media sites that can really help you and your company strengthen its hold in your industry. If your being in one social media site is just a waste of time and simply frivolous, then, why bother? Remember it’s not just about connecting; it’s about meaningful and relevant connections.

If you just zero-in on one social media site or two, so long as you can handle it well, then, you don’t have to suffer social media fatigue.

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To Your Success,
Elmar Sandyck