Strategic Branding for Women in Network Marketing

In times past, women were at a disadvantage when it came to business.

That’s not the case in most countries today, and it’s certainly not the case with an online business.

Most people know that the number of women in network marketing outweighs the men, but why don’t we see more of these ladies online?

Strategic Branding

I talk a lot about branding because I truly believe it’s one of the keys to any successful business.

When one of my daughters puts a movie in, I know almost immediately if it’s a Walt Disney production, or not. Why? Because of the intro music.

Symbols, pictures, music, people and faces… it’s all a part of the branding process.

Women need to be especially careful of their branding strategy.

As a successful female entrepreneur, this needs to be taken seriously.

Why am I being selective with women?

Partly because I watched Mia Davies recent video “Women in Network Marketing” (I’ll include it below), followed by Kareem Williams blog post.

And those got me thinking about some of the leading women entrepreneurs that I’ve seen.

Mia talked about attractive women, and the people who chalk up their success to the way they look.

Should a successful female entrepreneur be offended if someone says/assumes it’s easy for her because of her looks?

Attractive Brand Attributes

So what makes a woman entrepreneur attractive? From what I’ve seen, the same applies to men.

Yes, if someone is good looking, they may get a first look faster than someone who’s not. But it’s not that first look that ultimately matters.

Once they say something, and it becomes clear whether or not they know what they’re talking about, that’s when the branding really starts.

The power of internet marketing, and online branding, really comes into play when people like your content so much they share it with others.

This is another reason for strategic branding, and choosing a niche you are truly passionate about. It will show!

If you know nothing about it, people can tell…

People will be more attracted to you, if you carry yourself with confidence, and put care into your appearance.

If you look like you respect yourself, others will be more likely to respect you and take you seriously.

Simply put, don’t be a slob, and put some thought into your appearance.

Leading Women Entrepreneurs

No matter what niche you’re in, and quite honestly whether you’re even in network marketing or not, create content around what you know, and are passionate about.

Everything else is a waste of time.

From a business standpoint, what attracts you?

Do you follow, listen to, respect, and admire leaders that are more physically attractive than those who aren’t?

I would love to hear your opinion on this topic. Please leave a comment, even if you’ve never left one here before!

Susanna is an: Entrepreneur/ Military Wife/ 4, 5, 16 and 17 year old’s Mother/ Coach & Mentor/ Shower Singer/ Friend/ Daughter/ Sister/ Former Air Traffic Controller/ Network Marketer/ Child of God/ Former Soldier/ Blogger/ Video Designer, Producer, Star and Trainer, with a Passion to make a Difference in Peoples Lives. Gain Access to her 4 Day Video Marketing Course by Clicking this Link.

Posted from SusannaHess.com