Trust Is Key
Trust is a key element in building relationships with potential customers.
The Internet is a great way to begin to build that trust. Bye, Bye are the days when your business could depend on finding new customers simply by placing an ad in those old YellowPages. Today’s customers are more particular than ever about the brands they buy, and the only way to really market to them is through TRUST.
The Internet provides many tools that can help you build business relationships based on trust with potential customers.
1. Let's Get Social!
Social media is a key communication platform. Let's think about it....social media allows people to have conversations with friends, family...and EVEN brands. If used correctly, you can build trust in your business using tools like Twitter and Facebook. A few suggestions I must include--For one, try jumping into existing conversations to re-direct the dialogue. Everyone always has something to say. That's what social media is for! Intercept. Jump in and say a word or two. Let yourself be known and invite into the conversation.
- Ask and answer questions. Don’t stick to business! Please don't or they will be running the other way. Be personable to show the human side of you and your company.
- Respond in a timely manner to any comments on your profile. I know we get tied up in our busy lives, but try to respond and engage.
2. Blog Your Butt Off--To Their Hearts!
Let’s say that you are in the business of selling purses, as are a number of competitors. Let’s say that you sell your purses for the same price as your competitors. Lets think, how can a customer choose your brand if all are virtually the same?
All things being equal, if a customer finds your blog on fashion and accessories and enjoys reading it, she will choose your purses over a competitor who does not blog. Why? You have established a degree of TRUST, simply by providing content that your customer finds informative. Sometimes a blog is the only differentiator between you and the competition, so use it wisely.
A few more suggestions--Try to blog on topics that your target audience cares about. Address their questions and concerns, and solve their problems.You want to always share your blog content through social media, email and your website. Also, always respond to comments on your blog posts, while keeping content fresh a couple of times a week with photos and videos to make posts more appealing.
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