Twitter: The New Power PR Tool (Part 4)
Journalists, radio-show hosts and TV producers tell us that they’re now looking online first to find experts and celebrities to entertain and educate their audiences. Some producers won’t book a guest unless they’ve got a blog to review beforehand. Seeing a preview before booking a new guest – being able to review a professional’s online brand by looking through their Twitter stream, video or blogging style – helps the producer guarantee a good show.
What this means for business owners, is that now the average Joe (or Jane) can be a celebrity in his/her own niche, town, or industry simply by having a popular Twitter account that links to their Web site, Blog, or Quansite where they share videos, audios, and articles with their personality – and brand – shining through.
Twitter doesn’t exist in a vacuum
Publicity is all about being “top of mind.” Twitter allows you to be top-of-mind quickly and easily, 140 characters at a time. If you provide tips for your niche, you’ll be top-of-mind for journalists, media producers, and event hosts when they need an expert in your industry. This exposure to your audience will attract an even larger tribe in the offline marketing arena.
Think bigger than your immediate audience of followers.
Think of being “News-Worthy”. Imagine if you started writing every tweet with a popular news publication in mind that you’d like to be quoted in. Now, more than ever, this is not only possible, but it’s happening every day.
I recently moved into a new Apt building downtown where there was an explosion in the basement of my building. I must admit, since it was past midnight, I didn’t exactly leave my apt right away. Until I opened my balcony door and saw the smoke and heard people talking about the building being on fire down on the streets below.
Packing up my contacts, sneakers, laptop and iPhone, I started heading down 20 flights of stairs, getting dizzy after the 14th turn of the stairway.
Once I got to the street level, I snapped a picture of the exploded car, and wrote a brief description of what had happened and sent to it my @CoachDeb account. Within minutes, Austin @Statesman contacted me asking permission to use my picture in the Austin newspaper.
Twitter is all about reporting real news, real time. This could be a news worthy event like what I experienced that people want to know about. It can also be a planted news worthy event that you orchestrate in strategic fashion. Think of a series of tweets that you can talk about for your industry.
Think “News-Worthy” and you’ll also get picked up by your local magazine, radio show or newspaper – especially if you follow these Tweeters and develop a relationship with them.
The next article will give you a strategic tip on using Twitter for in-person events in order to help you maximize your influence and relationships before even meeting anyone face-to-face.
Remember, you’re building your Brand on Twitter. So you need to be strategic and have a plan of action before you go all willy-nilly tweeting random things. That’s how you’ll gain a fast, loyal following who will retweet you daily.
Cool Facts about Coach Deb Cole:
Before the term “Social Media” was ever even coined, celebrities and business owners have sought out her advice for marketing on the internet. Deborah’s been on award winning TV shows, international Radio Shows, seen in the movies, been a regular columnist for Entrepreneur Magazine and highlighted in The Wall Street Journal. And now she’s here… to show YOU how to do the same.
Sign up for Coach Deb’s newest Blog www.CoachDeb.TV and you’ll get notified on the latest social media service you need to be on BEFORE your competitors grab your Brand name!