The Critical Cs of Marketing Part II

In Part I, the first Critical C of being successful in marketing was Consistency. Today brings us to the second Critical C-Content.

I’m sure you’ve all heard “Content is King.”  Well, it really is.
Content is critical because it (1) Establishes you as a leader who is knowledgeable in your industry and (2) It goes back to the Value factor.  You want to always be offering value!  Content allows you to both.
 
 “What if I’m not very knowledgeable yet,” you ask? That’s okay because the knowledge you do have will help someone.  There are so many people coming online who know zero about internet marketing, and the things that we take for granted, someone else needs to learn.  So, just get going and share what you do know.
 
 There’s someone out there who still doesn’t know who Mike Dillard is.  I know…it’s hard to believe...but it’s true.  There’s someone out there who doesn’t know there’s more to network marketing than the traditional “pitch and chase” routine.  There’s someone out there who doesn’t know how to install a blog or what aweber is.  There’s someone out there who’s never heard of Onlywire or Social Marker.  There’s someone out there who needs you.
 “I don’t have much time,” you say.  Well, you’ll have to make some time, especially if you’re low on funds, but here’s a simple tip for providing content to your friends, followers, whatever you want to call them;)
 
Tip: As you read and train (hopefully you do on a regular), you’ll come across great content that your audience would love.  Both your audience and the author of the content will love you for sending out their links.  Remember, it’s not a replacement for your own material, which you will want to get to quickly.
I know this works because in my own marketing, sometimes I’ve gotten more traffic to my sites after sending them links to someone else’s.
 
 No matter how you decide to go about it, you’ve got to provide content, which provides value, which helps position you as a leader in your industry.
 Part III, the third and final Critical C will be posted next week.  In the meantime, please vote if you liked this article and please leave a comment telling us your favorite way of sharing content. Thanks for stopping by.
 
To Your Success in 2010,
 Tashamma Smith