The Most Effective Use of Your MLM Blog Traffic
Okay, so you are funneling all of this traffic to your network marketing blog, but what happens when they get there? The short and simple answer is that you must have a system in place that will help you convert these potential prospects into actual members of your downline. Your blog can work to your advantage in several ways to help you build your downline.
One of the keys to making your leads prospecting system work for you is having a means to stay in contact with your targeted mlm leads. It is pretty useless to funnel all that traffic to your blog, only to have them click away and never come back. Your must have a system in place to capture the information of your network marketing prospects.
What does this mean? A good autoresponder follow-up system is a very good idea to help you convert your leads into your downline members. Now, ideally, you will have used some targeted method of funneling visitors to your blog, articles, free report, free ebook, etc. When they get there, you want to have a means of keeping them coming back until they decide to sign up for your network marketing opportunity.
You can put a convenient sign up form on the first page of your blog or use a sliding popup (the kind that cannot be blocked). Don’t groan about the popups, studies have shown that they DO work, and they work extremely well.
Once they sign up for your autoresponder, be sure that you have filled your autoresponder system with messages that will help convert your leads into downline members. And this means selling your prospects on what joining your program can do for them- create money and freedom.
Bet you thought it was the product, huh? Wrong! Your prospects don’t really care about your product, and the sooner you understand this, the better you will convert. I know this sounds a bit harsh, but it is the truth. Yes, you SHOULD definitely have a good product, but that is secondary. We will discuss this in more detail in the next posting - What Are you REALLY Selling? so be sure to look for it over the next few days…