The SuperSpindle Strategy

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-->If you are a businessman or woman with an interest in the world
wide web, it's unlikely that you will be oblivious to the growth in
Social Media sites like this one. Having such an interest, however,
may cause you to question how you might take advantage of this growth
for the benefit of your business.

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If you are a businessman or woman with an interest in the world wide web, it's unlikely that you will be oblivious to the growth in Social Media sites like this one. Having such an interest, however, may cause you to question how you might take advantage of this growth for the benefit of your business.

Looking around you will find various "Gurus" promoting their systems for building profiles and creating fan pages on Linked In, Technorati, Twitter etc., all advocating the need to get more followers - as if by doing so, this alone will benefit the business. This is often promoted under the guise of Social Media Marketing.

Such promotion, in my view, is totally wrong... the businessman or woman setting out on this path has been misguided from the start.

This is not Social Media Marketing... it's Social Media Networking. The two initiatives are totally different, and if you do the Networking bit before doing the Marketing bit you are bound for disaster.

In general, members of Social Media sites are there for one reason... to be sociable. Once you start promoting your web site, service or product on such a site, people will quickly un-follow you.

Your “prospects” will vanish.

Yet developing a proper Marketing campaign that takes advantage of this growth in social media is very simple and... the results can be measured.

The principles behind such results are:

1. Create a Marketing campaign for every web page, blog post or article that you write. Submit each item to several large social media sites where members may bookmark comment and vote (many eyeballs).

2. Network with the prospects that you receive from your Social Media Marketing campaign. Don't network with people on Twitter, Facebook, Linked In etc. Network with people that visit your blog, or private network as a result of your Social Media Marketing initiative. You need only network in one place, not many.

Social Media Marketing is all about increasing the visibility and awareness of your content by using social media channels and nothing more

Does that make sense?

The SuperSpindle Strategy.

The term “Super Spindle” is actually borrowed from horticulture where fruit growers want to develop a much quicker production by grafting their particular fruit on to a much stronger and disease resistant rootstock.

Over the last 2 years I have tested that, once put in place, a SuperSpindle is active almost 100% of the time to give high rankings in Google for target key words and phrases. In this strategy I use social networks to give relevance and ranking love to my product pages, website or blog.

The strategy works very quickly for less competitive keywords but will rank you highly for competitive terms over time.

Here is one for the search term "Buy Nintendo Wii".  It was created some 18 months ago and is now at position No.6 out of 36 million... it hasn't been touched since creation

This one is for a ClickBank product, "easy violin lessons"

Employ this tool in your business, you'll be glad you did...

1. Pick any web page, blog, article or even affiliate product that you want to promote and identify the key terms.

2. Create an industry related blog post... this could be on your own blog, on Blogger.com, a Squidoo lens, Hub Page, almost any platform where you have control over the editorial content. Write a piece of (non promotional) content related to your industry for your first blog post (400 - 600 words). It's important that there is no advertising of any kind... the content should be educational, entertaining and/or enlightening. NO ADS!
   
   Include a link within the content of this post which points at the URL in Step 1. Make sure you use anchor text in your link which targets the key phrase you want to rank for. Also include this key phrase in the TITLE of the blog post. Tag the blog post with your key phrase and other important terms contained within the content. This is known as the "Supporting Page".

3. Generate a campaign on the social media sites where their members may vote and or comment on other people's submission, e.g. Propeller, Stumbleupon.  The submission should have a reference leading to the URL of the blog post done in Step 2. Make a note of the URLs of the Propeller and the Stumbleupon submission pages so you can bookmark those URLs in Step 4.

4. Bookmark the campaigns on Propeller and Stumbleupon across several different bookmarking networks, e.g.  Folked, Searchles, Delicious, (at least 3).

5. Bookmark the submissions page on Propeller and Stumbleupon across 3 different bookmarking networks that were not used in Step 4. Your submissions page is the page that shows all the content that you have submitted to Propeller and Stumbleupon... and if you can get someone-else to submit it for you, so much the better.

6. Rinse and repeat for every page of your website or blog or create a new Squidoo lens for a different affiliate product, the possibilities are endless.All you have to do is take the time to put this into action and you only have to do it once.

Some of my syndicate's members use it when they find a new product in ClickBank. They create the SuperSpindle strategy and then forget about it.

This can be applied to ANYTHING that has a URL. that you want good rankings for in Google, Yahoo, Bing and the other search engines.

If you want to see the results of such a campaign, do a Google search on: superspindle strategy.

I created the above campaign on 22nd October, 2009. This is the result of a Google search on 29th October 2009... every one of those top 7 results comes from my Social Media Marketing campaign.

The SuperSpindle Strategy on Steroids.

The SuperSpindle Strategy by itself is a powerful strategy, but to achieve the optimum results you should NOT bookmark your own stuff... Use a syndicate. You should find a group of people to do the bookmarking FOR you on their social bookmark accounts.

For 2 years I've been a member of a syndicate called Synnd. Some of the results shown above were created 2 years ago by us... and have not been touched since creation.

Further to that, you should have MULTIPLE people bookmark the same pages across 10 networks or more to create Social Buzz in the SuperSpindle.

For example you want 10 people to bookmark for Step 4 (above) on, say, Delicious. This gives you 10 votes (bookmarks) on Delicious. You want those same 10 people to do this for you across 10 bookmarking networks for Step 4.

Then you want another 10 people to do the same for Step 5... That's 20 people in total submitting to 10 different networks each for a total of 200 bookmarks all containing your tags, your keywords and your content. Best of all, you didn't do any of it... they did. Why Best Of All?

Simple... You want to spread your submissions across many IP addresses and many user profiles. A syndicate will put your SuperSpindle Strategies on steroids.

Question. If you've read through all of this, which step in a SuperSpindle Strategy does this article represent?