Twitter Marketing--How to Market Your Brand Without Getting Branded

To market your brand (you), as an online marketer, you will certainly want to consider the power of Twitter marketing. The potential to market a good creative personal profile to millions is powerful. Concise posts called tweets of up to 140 characters, amazingly, deliver information to followers in seconds. Your conduct can either build up your brand or get you branded. We will look at a few basics for beginners.
 
Getting started:
 
In literally less than an hour you can log into twitter.com, register, set up your profile and begin to tweet. Make sure you use your name, company name or product related name. Upload an image that will enhance your profile and stay away from gimmicky names and inappropriate pictures.
 
Your user name and profile picture will speak volumes. Many potential followers are ignored if not blocked based on this first impression.
 
The site itself is very self explanatory so we won’t go into a lot of detail. Any custom backgrounds can be dealt with later as well as the many available applications.
 
Adding followers:
 
Initially followers may be added by searching for people by name, industry, or interests. Another method is to follow those who will locate and follow you by your profile and/or tweets. This usually happens pretty quickly.
 
When someone follows you, you should follow them back. Then simply click on their followers and follow those you want to. The theory is their followers will have similar interests.
 
Learning to brand:
 
To market your brand (you) distinctively and positively you will have to act differently. No matter what most say and do, Twitter is an information platform not a sales platform.
 
That doesn’t mean no selling. Give value first through information and valuable content. Various jokes, quotes, articles and tips are good. It’s O.K. to cover a wide range of topics. The object is to build relationships.
 
Start out sending 4-5 tweets per day and use one of them to lead to your sales offer. For best results take a follower to a source of information about you first. From that point, link to a website or capture page.
 
Remember you are marketing and not advertising. You should be giving valuable information to help others. Someone you help may eventually be ready to take you up on your offer.
 
Market your brand at every opportunity. Tweet updates concerning your, or other’s, blog posts, articles, videos, etc. As your marketing experience grows so will your content. When people see you or hear about you this is what they will remember. You are in effect branding yourself.
 
Avoid being “branded”:
 
Many users, by their actions, brand themselves as spammers or sleazy salesmen. They will pitch you almost before they follow you. They are branded as such and this is not where you want to be. Your account may be suspended and your reputation damaged.
 
If all this is new to you, just get started and ignore the scores of related tools and services for right now. Some you may want to learn about later. Many, though, are redundant and/or unnecessary.
 
In summary:
 
Twitter is a very fast, powerful, and effective resource tool to market your brand. Just remember to respect others and be responsible. It has the power not only to build up in the right hands, but tear down in the wrong.
 
 

My name is Gerrald Hendrix (Jerry). I am an internet entrepreneur marketing wealth creation, education and management products and services. I am one of a team of marketers teaching others how to be successful in challenging times. For more information about me and what I do visit GerraldHendrixMyHistory