Mortal Kombat Rebirth Shows Us Cool Market Research Method

This is pretty sick, go check out the video below.  It’s a… “trailer” of sort about another movie based around the video game Mortal Kombat.  This short trailer is codenamed, “Rebirth”.

WARNING: it is gory, disgusting, dark, sick, violent but ohhhh so awesome.

(There’s a lesson to this, so watch it and we’ll continue with the lesson.)

Now… for all intent and purposes, this LOOKS like a trailer right?  Except that it’s much too long for your typical trailer and… it has no credits, no “coming in…”, no names.  It’s just a clip that looks cool and MAYBE is a trailer.

Well it’s not.

Apparently, this clip got anonymously released into YouTube, no fanfare, no ads, no “look at me” broadcast done by the producers/directors.  It was just a clip that got passed around YouTube.

Well, as it turns out, it’s a test.  It is a test of the market – potential producers/directors want to see if there is even a demand for another Mortal Kombat movie right now.  In today’s economy, movie-makers are finding it harder and harder to make good money.  It’s become a much riskier business since folks in general are just more cautious of how they spend their money.

If they spend money on a movie, they want to make sure it’s a movie they’ll like.

Anyway, since the release of the movie, potential investors/producers/folks who want to make money off of this thing is able to see how well received it is thanks largely in part to:

• How many views it’s getting on YouTube
• How it’s getting syndicated to other sharing sites and how many views it’s getting there
• How often it’s getting socially-bookmarked
• How many Facebook postings are made about it
• How many links are made to it
• How many Tweets are made because of it (they’ve been keeping an eye on how the word “Kombat” has become a trending topic on Twitter)
• How many times folks blog about it (umm, can you say Google Alert?)

This is pretty cool.

Talk about a new way of testing a market… on such a large scale about a potential project that can cost millions and also make millions.

Dope.  Talk about some PHAT market research ^^

Take heed young ones!

Raymond Fong