Video Marketing Is A Powerful Tool

One of the best free marketing methods that any aspiring internet marketer can use for increased traffic is video marketing. The marketing strategy works brilliantly if you can manage to crank out a new video every couple of days, or say three videos a week. People like to watch videos that are funny, informative and are interesting in some way. A mixture of all three of these components is the ultimate type of video that is guaranteed to get a lot of viewing, and in turn traffic to your website.

Most newbies have an incredible fear of getting behind the camera and making a fool out of themselves. The only way to get around this is simply to start making videos, even if the first few that you do are not fantastic. Just like anything else that can be scary or intimidating, the more you do it the more confident and talented you become at it. Even if it takes 100 takes to get your first video done, this is a positive step in the right direction.

To make a good video that people will enjoy and want to find out more about you I have included some key tips to follow:

• Find an area that has good light and a pleasant background. The video will look dull if the light is poor and they can’t see you properly. The place that you choose should not have beer cans, pizza boxes or a mess in the background. Standing up against a white wall, sitting down in a tidy office/lounge room, or standing up in a nice garden usually are the best places to shoot a video
• Don’t read a long script word for word, especially if you are close to the camera as people can see your eyes move back and forth. Use a large sheet of paper and make about 5-7 bullet points to guide you through the presentation.
• Keep the video as short as possible and stay to the point of the conversation. If you start to ramble on you risk boring your viewers and they will hit the stop button. There is no need to go any more than 3 minutes unless you really need to. A lot of people look at the time duration of the video, and if it is more than 5 minutes they will not even bother to have a look.
• Speak clearly so that your viewers can understand what you are talking about. Try to avoid mumbling, stuttering or throwing out “umms” and “aahs”. It is important to sound as articulate and professional as possible. Don’t be too fussy with it though, as its better to have something than nothing to upload.
• Use a high definition camera which includes good sound quality. Obviously this makes the video look a lot more professional.

Don’t forget too that the video does not have to have you in it. It’s a great idea to use presentation slides and to comment on each slide to your viewers. The best way to do this is to make a PowerPoint presentation. Many people find this method easier as they feel less self conscious with people only hearing their voice.

The other idea is to do an online tutorial showing people how to do certain things online. If you pick a topic that many people are having trouble with you can make a lot of people happy and draw positive attention to yourself. Make sure you know what you are talking about though, as you don’t want to be teaching people the wrong way to do things obviously.

The ultimate way to get full advantage of your videos is to use software programs to automatically submit them to all the different video sharing websites with the click of a few buttons. This saves a lot of time and maximises your effort by making it available to as many people as possible. To find out more about video submitting software visit http://www.TrafficGeyser.com/

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