What is Internet Marketing and Why Should you be Using It?
Every business knows the importance of advertising and marketing. If you don’t effectively market your brand it’s going to be hard to drum up business and even harder to flourish amongst competition. In the digital age, internet marketing has taken the business world by storm – but what exactly is it, and why should you be using it?
What is Internet Marketing?
Internet marketing is essentially a method to promote and advertise your business online. It can incorporate a number of platforms including social media, emails and your own website; all of which are used to create an online presence for your brand. You can also use internet marketing to directly place advertisements online – you’ve probably seen them all over the place, cropping up on Google and Facebook for example.
Reaching a Wide Audience
A huge benefit of internet marketing is the mass number of people you can target. According to Internet Live Stats, around 40% of the world’s population have a connection to the internet – that’s an advertising opportunity that just shouldn’t be passed up! In comparison, print media and traditional advertising methods are waning in popularity. Online marketing also allows you to reach a more global demographic and connect with internet users around the world; something you should definitely be doing in the digital age.
Monitor your Marketing
The ability to monitor your advertising in real time is an undoubtable perk of internet marketing. You can track how many people are viewing your advertisements, and how many sales or views they are bringing you directly. This allows you to alter your internet marketing strategy if something isn’t attracting the attention you want, and over time you can perfect the ultimate online presence for your business.
Target your Customer
Similar to being able to track results, you can personalise your advertisements to specific customers by tracking their purchasing and browsing history. This allows you to target their interests, making the effectiveness of your marketing far more likely. If you know what a customer likes, you can use recommendations to keep them coming back for more.
Don’t Miss Out
We’ve already mentioned just how many people are online, so imagine if your competitors were using internet marketing and you weren’t? They’ll definitely be reaching a wider audience than you are, and will be more able to focus on your specific target market by personalising their marketing. Do you really want to give them that kind of an edge?
Implementing internet marketing is a no-brainer, really. Just like everything else as we move into the modern era, marketing is evolving and the digital age is upon us. Though it can be nice to stick to traditional methods, it’s likely going to harm your business if you don’t get online, and you’ll find yourself falling behind competitors. So it’s probably best if you get online right away!