What Is Old Is New Again...

It's amazing in the online marketing world that it seems to me that what is old appears to be new again.

What I'm referring to is the resurgence in interest in things like Search Engine Optimization, and other forms of content marketing such as article marketing.

Particularly with the numerous "Google Slaps" that have gone on throughout the online marketing world, everyone is searching for the "next google".

In fact, a fairly well known online marketer what I had always believed to be a "paid marketing" guy, Ryan Deiss, just is releasing this week in fact a product on search engine optimization. 

How ironic that "old school" stogy SEO is becoming popular once again.

There have been courses on, just to name a few:

- Yahoo marketing (Screw Google)
- Facebook PPC
- Gmail marketing (we wouldn't dare call it marketing on the content network)
- Pay Per View Marketing

However, an old standby that I mentioned earlier Search Engine Optimization has really come back to the forefront as an alternative way to "get in front" of your targeted customers from search engines.

In my own SEO journey, particularly in the network marketing industry,  I've discovered a couple things to be true:

- SEO isn't hard or complicated

- People, even in our own industry, will tell you certain keywords are "too hard".

- Alot of the information out there is fear based (i.e. you will end up in the "sandbox", Google will penalize you for this, you "can't" build links too fast)

- You can end up really going down a rabbit hole paying attention to TOO many details.

- SEO does take some time, but not as much as you think it might.

In any case, where to start with SEO?

Well, my advice is to start with getting in front of your most targeted prospects for your own company.....those that are actively searching for information regarding your own opportunituy in search engines.

I always like to think of search engines as what the yellow pages and the encyclopedia used to be...to find information and do research on problems or questions.

With that said, one of the best ways to do this is to "be found" on page one, or better yet, close to the top of search engines for keyword phrases relating to your company name.

What is the best way to start with this?  

Before you start creating content, before you start on-page optimization...before you start building links....

A "good" domain name.....one that contains your company name in the root URL, the closer to the beginning of the site name, the better.

For example:

If you were in Amway (as an example, everyone knows Amway)

Get a domain name like this:

- AmwayReviews.com
- AmwayWorks.com
- AmwayTopTeam.com

Now, some companies might complicate things, by not allowing you to use their name on your website....check with your company before you begin this.

Now, these days some of the better keyword names might be taken, so you can use this handy reference to use for "stop words" http://www.seowhitehats.com/2009/03/10/search-engine-stopwords.html

Why should you start with a good domain name?

Well, I'm an ex-Army grunt so I can best put it in terms of military terminology, it sets the conditions for success best for your website.

Think of Google as a computer program (which it is).  

One of the first things the Google bots who research your site will read is your URL name.  

Why not give your site the best chance possible, and from the beginning, and get yourself in front of the MOST targeted prospects for your opportunity.

Anyway, what are your thoughts?

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Kurt

Original network marketing article here