What Is The “Loss Leader Strategy” And Can It Work For Your MLM Business?

There is a "secret" strategy that many businesses know about and use that you either don't know or...you know but for whatever reason you're not using it in your business.  It's called the "loss leader strategy".

"Loss Leader? What the heck is that?"

Think about the last time you read the circular mailers and saw, "One Gallon of Milk Only $1.99  So, you see it and make a mad dash to the store to take advantage of this deal because your family LOVES milk...cookies and milk, cereal and milk, milk by the glassful, period!  You arrive at the store and you head for the dairy aisle and on the way, you notice a display with boxes of cereal that are also on special - "Buy One, Get One FREE"!  So you toss four or so boxes of that into your cart.

Now you're off to get the milk... you grab about two gallons instead of just one and on your way to the check out stand, you see a few more items that you "need".

By the time you walk out of the store, you are going over your receipt and realize that what started out as a run to spend around $4.00 for a couple gallons of milk has turned into $40 for about 10 or more other items you didn't intend to purchase!

The same concept occurs at your local Dollar Store - advertise that all items are $1.00 and people will come and spend way more than a buck!

And let's not forget the fast food joints!  "Double cheeseburgers only $1" and once you go for your double cheese, naturally you have to have some hot, crispy fries to go with it and something to wash it down!  You may even find yourself going BACK to the counter to get one more double cheeseburger!

So since we see this concept in action every single day in more places than one and based on the fact that we "fall for it" almost every single time, usually without really even realizing it, then why is it that we as Network Marketers are not taking note and implementing this strategy as well?

We definitely can and SHOULD be using the loss leader strategy, but sadly most are not and I'll tell you why in part two of this article so...stay tuned!