Where Audience Connection And Attraction Marketing Excellence Meet

 Where Audience Connection And Attraction Marketing Excellence Meet

© Lee Wise All rights reserved
 
I share these insights with you to provide a way to
communicate in very simple terms what I see as part of the
essence of "attraction" or "social" marketing as it relates
to establishing relationships with those we are seeking to
influence in a positive manner.
 
You should find these to be:  
 
Simple.
Easy to grasp. 
And easy to share.  
 
I am relating to you *in very broad strokes* only one of
three three important concepts related to attraction
marketing excellence.
 
Could more be said?  Absolutely! However, my stated goal is
to simplify and keep the communication brief.  
 
Single words or short phrases help me to: (1) Stay focused;
(2) think clearly; and (3) take consistent action in the
right direction.
 
May I stop long enough to encourage you to take one easy
action step right now? Prepare to capture the ideas that
will come to your mind as you travel through the remainder
of this article.
 
Continue your pursuit of excellence by capturing those
precious "idea treasures" that most likely will come to
mind.
 
*** What Does "Connecting With My Audience" Mean? *** 
 
I would like you to think in terms of three vital concepts
to remember while in your journey of social marketing
excellence.
 
When those I am seeking to influence collide with "Lee Wise"
in one fashion or another, I would love them to respond like
this: 
 
1. "I like you." 
2. "I refer you." 
3. "I take advantage of something you share."
 
Point Number One:  "I Like You!"  
 
We look for our audiences to initially say, or feel, at some
level: "I like you."
 
In this regard, keep two key words in mind: 
 
1. Identification.
2. Appreciation.
 
Ideally, the person reading my post, sales copy or article
will identify with me or appreciates me:
 
In some way.
At some level. 
No matter how small.
 
I want them to respond internally by saying in one
form or another: "You know, I kinda like that."
 
And Your Personal Notations and Ideas Are?
(Record your thoughts. Start capturing those treasures!)
 
1.
2.
3.
 
Point Number Two: "I Refer You."
 
Ideally, the identification or appreciation process leads
to a referral of some sort.  
 
Now here's the key: whether or not the one referring me to
someone else *totally* relates to me not.
 
They may know someone who *might* appreciate:
 
Who I am.
How I think.
Or the way I say things.  
 
I would like them relate *just enough* to internalize thoughts like these:
 
"I know this isn't for me, but Jason may appreciate how this
guy thinks. In fact, he mentioned something along these
lines the other day."
 
And Your Personal Notations and Ideas Are?
(Record your thoughts. Keep capturing those treasures!)
 
1.
2.
3.
 
Point Number Three: "I Take Advantage of Something You Share." 
 
The important phrase is: "at some level."
 
It may be...
 
A free offer.
Looking at a resource I offer.
Signing up for an email series.
Or any number of other positive responses. 
 
Think "just enough credibility."  
 
We seek to gain just enough initial credibility with those
in our sphere of influence to take the next step.  
 
And Your Personal Notations and Ideas Are?
(Record your thoughts. Keep recording your ideas!)
 
1.
2.
3.
 
*** Review. Repeat. Grasp *** 
 
Three Key Goals Of Communication: 
 
1. Simple.  
2. Easy to share with others.
3. And easy to grasp. 
 
The Three Key Factors in connecting with your audience as a
person committed to attraction marketing in an excellent
fashion are?   
 
1. "I like you." 
2. "I refer you." 
3. "I take advantage of something you share."
 
All the best to you as you seek to be positive influence in
our world!
 
 
______________________________________________
© Lee Wise All rights reserved.  You may freely distribute
this article. The copyright and this resource box must be
included.  
 
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