Why And How Should You Use "The Loss Leader Strategy" In Your MLM Business

Previously, I gave a little insight into the "loss leader strategy" and how we see it being used every single day by other types of businesses.  To briefly recap:

- you see it when grocery stores advertise a $1.99 gallon of milk to lure customers into the store, knowing that most of them will end up spending more than $1.99.

- you see it when fast food restaurants advertise a $1.00 sandwich, knowing that when customers come in they will end up buying more food items.

- you also see it when pizza places offer 3 or more pizzas for $5 each - they are taking a "loss" by offering such deals but they are betting on people taking them up on the offer for wings, breadsticks and/or soda

But what I DIDN'T talk about in that previous post was why Network Marketers are not using this strategy and why they should!

So why aren't Network Marketers applying the loss leader strategy to their businesses?

There are a few reasons, one mainly being that most simply do not know better.  But I'll also tell you one other major reason why and it may be harsh, but it's true...most Network Marketers suffer from a severe case of being too darned desperate!  They want to promote their business up front even if it's detrimental to their business.  They'd rather keep pitching their deal to any and everyone who'll listen (and even those who won't) instead of offering an upfront, free-to-low cost SOLUTION to the problems that their target market (other Network Marketers) face in their business.

I have personally spoken with Network Marketers who, when I suggest to them that they should NOT lead with their company but rather lead with a loss leader or funded proposal, turn their noses up at the idea and even get a little bent out of shape!   I'm guessing because in their mind they're saying, "I signed on to push this business and that's what I'm going to do!"

But the highly-successful marketers know better!  And to give the benefit of the doubt, I will admit that at one time I was that way...I'm sure most of us can attest to that if we look back and be honest; however, when you learn better...be willing to step outside of the box and out of your comfort zone and do what 97% of Network Marketers won't do and what the successful 3% have done!

So, why and how should you apply this loss leader strategy to YOUR Network Marketing business?

The main reason you need to use this strategy in your marketing is because it is a known fact that not everyone that you introduce your business to is going to join you...this goes for both on and offline.  Now in the offline world (and this can be applied to online as well, but let's deal with offline) especially as far as your warm market is concerned, it's always best to lead with your product.

Now 9 times out of 10, it will cost less for someone to buy a bottle of juice or a box of laundry soap than to join your program - so in a way, you're taking a loss...at first.  But it's also a win because:

a.) You may develop lifetime customers if the product is good, which means residual income for you in that capacity and...

b.) That customer just might decide (after a while and without any pressure from you) to join your business!

Even if you were to offer FREE samples...it's still the same concept in a sense.

So in the online world, same thing...you want to lead with something other than the business itself.  Now again, this can be the product...but if you are promoting a power juice and upteen other companies are based on a power juice, it could get pretty rough trying to compete with all the other similar products out there.

Therefore, even better than leading with your product in online marketing, is to lead with...YOU!

In order to "lead with yourself" and not with your company or products you MUST, first of all, add value to yourself.  In other words, pick up a book and read it; learn a new marketing skill and implement what you've learned.  Then once you begin to absorb information that will help YOU in your business, you simply teach that information to others in the form of videos, articles, blog posts, forum posts, etc.  Once you begin doing that, people begin to view you as an expert...a leader.

You will also want to implement a generic, highly duplicable S.Y.S.T.E.M. (to Save Your Sanity Time Energy and Money) into your promotional activity that will not only train YOU in marketing and give you more of that value so that you can share it with others, but it will also allow you to offer a clear-cut solution to what your target market (again, other MLM Network Marketers) want and need.   This system will act as your "loss leader" and help you to generate income as you build your business and THEN...promote your primary business on the back end rather than right upfront as you've been doing and as most do as well!

So I implore you to strongly consider incorporating the loss leader strategy into YOUR business today!