Is Your Marketing Funnel Leaking : 3 Best Preventive Measure

Is Your Marketing Funnel Leaking : 3 Best Preventive Measure

Network Marketers understand the importance of generating a steady stream of prospects so that there is a continuous follow in your sales funnel.  Have you of late be noticing that there is a leak in your marketing funnel?  If this is the case, then you need to find resources which will guarantee and generate for you high quality leads so that your funnel is never dry.  You need to keep newly acquired prospects interested and engaged with your product or service, so that you are taking preventive measures of ensure that they are not leaking out of the funnel.

The best strategy is to develop your own marketing funnel by making sure that you stay away from the non-starters in the network marketing industry.  These strategies should include:

• Marketing Strategies
• Plug Leakage in the Middle of the Funnel
• Lead Generation Strategies

Marketing Strategies:

There are several marketing strategies available which you can use to ensure that you do not have a leak in your marketing funnel.  E-Mail Marketing is one of the most effective channels to generate leads, since it offers the possibility of engaging with your prospects and you have also the possibility of measuring the results of your campaign. Email marketing enables you to create personalized messages to the prospects and each time addressing their needs so that you avoid spamming and annoying your prospects.

Glue-Up the Leakage:

If you are losing your potential sales opportunity in the funnel also known as leakage, then you need to find a “Glue-Up” strategy which will close this leakage. Glue-up the leak especially if you find that this is happening in the middle of your funnel.  This you can do by staying in touch with the leads that are not “ready buyers” through a marketing funnel, so that you take the advantage of giving them a gentle push through the funnel with the aim of getting them to the purchase cycle. Improve your lead generation strategy, create more sales-ready leads so that as prospects progress through your sales funnel and the various stages as a result of being aware of your sales campaign they will be curious and even willing to take advantage of your offer.

Lead Generatinon Strategies:

If you want to generate leads, then you need to have a good campaign in place which should include the flow of your emails which will be ensuring that your overall campaign strategies lead through the funnel. Consider automatizing some of your email campaigns using autoresponders which will be delivering your pre-created messages at specific time intervals.  These messages should be more information and not pitch the prospects.  You need to offer them value for example webinar, free eBooks, reports or blog posts. Your lead generation strategy should be:

1. Compelling and effective and projects leadership skills.
2. Personalized addressing the person to whom you are sending the mail to so that they feel that they have your personal attention
3. Your emails should be targeting and relevant to where they are in the sales cycle, and do not forget to include your call to action
4. Do not be ambigious with your emails – keep the content as simple as possible, focused and short so that you do not losing their interest.
5. You have to find a golden balance regarding the time and frequency as to when your prospects will be receiving which added value.  Perfect timing will be always appreciated by your prospects.

Implementing a marketing funnel is the best way of starting to build your list.  We all know that the in the list is the money so that is why it is important that once your start getting your prospects in your marketing funnel, you need to start building relationship and trust with them.