Your Social Media Marketing Strategy Needs a Meltdown Plan

How do you spend your social media meltdown day? The recent outages of Twitter and Facebook on Thursday, along with the actions of Twitter to lock down the accounts of thousands of its users last month and earlier this year had an impact on many who relied on these free services for their primary business traffic and social media marketing activities.

Many users use Twitter and Facebook for their social networking and as a way to attract traffic to their blogs. So while these outages had every one of those users on an unsolicited holiday on Thursday, the disruption highlighted the importance of building your online presence using a multi-faceted approach. Your social media marketing strategy should always include increasing your search engine rankings, and building your perpetual internet traffic machine.

As I was reading about the outages on Mashable.com and other blogs and realized that many people had put most of their traffic eggs into these two baskets. It seems that Google was well able to handle the onslaught of hacker traffic which caused Twitter and Facebook to crumble. Other sites on the internet (including the blogs that were not getting their normal flow of traffic) purred and hummed along as if nothing was happening.

While the inability to Tweet or interact with Facebook friends was a bit of a hiccup in my day, I took the time to focus on other areas like coming to BN to spend some time, doing some group activity at LinkedIn, and updated a few of my blog posts. I also began thinking about this one (although I didn’t write it during the outage

One can never rely too heavily on just one or two services to drive the bulk of their traffic, even though when coaching people starting out in social media marketing I always recommend focusing in only 2 or 3 social networks at most before branching out. Well, the other day would have been a good time to begin that new branch, or write that new blog post, or update articles to enhance their search engine ranking.

Whatever your social media marketing method of choice, always keep your dependence on specific systems and services at a comfortable level, diversify your investments so to speak, so that if it or your account disappears or if the system is down for extended periods, you do not lose a crippling percentage of your business traffic.

To Your Massive Success!