Is your website leaking profits?



Read More: Marketing

It has been a long while since I posted something to the wonderful better networker community.  After being a part of it's creation as well as being an instructor here I thought it was about time I share some knowledge with you as a valued member of the community.

A little over a year ago I parted ways with my former company and partners (the creators of this amazing website) to set out on my own.

In the last year I have consulted with 6, 7, and even 8 figure companies on their online conversions and marketing.

But one thing really bothered me which I will address here.

I have found out that a vast majority of people who are doing any kind of marketing online aren't effectively tracking their sites.

For whatever reason the main one is that it can be quite difficult to track because you usually have to use multiple solutions and spend a small fortune to make it happen.

By not effectively tracking your sites you leave yourself open to a whole laundry list of troubles including but not limited to.

What ad sources are bringing you the best results.
What time of day bring you the most sales
What day of week bring you the most leads and sales
Where are people clicking on your site and what parts of your page are the most attractive to visitors.

 

The list goes on and on.

Without efficient tracking you are basically setting yourself up to leave a ton of money on the table.

In fact there is a good chance that your website is leaking and losing upwards of 50% of the profits you could be making.

Because the majority of folks aren't effectively tracking their sites I thought I would create a solution that would remedy this very easily. More on that in a second.

The effectively track your marketing you have to have good analytics in place, have real time reporting, be able to split test easily, track your conversions, have heatmaps to see where visitors are clicking and moving their mouse, have the ability to create simple tracking links, track all your keywords, see what top traffic sources are, among others.

But to effectively do this you would either have to use multiple solutions that cost upward of $50 bucks per month EACH or build something yourself to accomplish this.

You can use Google's tools but you have to basically be a rocket scientist to figure it all out and they still don't give you the results from your sites in real time.  You have to wait hours and in some cases days and as you know online time is money.

By having a proper tracking system in place you can explode your results, see exactly what your visitors see and be able to give it to them.

By doing this you leave your competition in the dust as well as have a leg up on giving your target market exactly what they are looking for.

Based on my over 8 years of marketing online and all the consulting I have done.  I decided about 6 months ago to set out on a quest to build the ultimate tracking solution that can be easily integrated and give you the data that you need to explode your results.

I say all this to give you something to think about.  If you are not tracking your sites and I mean really tracking them then you ARE losing money!  

You open yourself up to so many more opportunities to profit if you know how your marketing is performing and how well your websites are doing.

So I leave you with this...

Set up proper tracking or lose money, the choice is yours.

Talk to you soon...  I will be posting some regular posts about online conversions and tracking in the coming weeks so stay tuned.

Until next time.

Keep rockin'

 

Justin Christianson

 

PS.  For the ultimate web tracking solution that will cost you pennies compared to the money you will make using it be sure to check out www.iTrackerPro.com.  

 

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About the Author: Justin Christianson

Member Since: 07/19/2007

Company: Monster Ventures LLC

Industry: Marketing and Advertising

Primary Web Site: http://www.monsternetventures.com

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