Mike Dillard Spills The Beans to Me In Vegas

At a company conference in Las Vegas recently I had the great pleasure of interviewing Mike Dillard on his latest marketing course, Black Belt Recruiting. (If you haven’t seen the interview yet you can watch it HERE. )

It was a brief conversation but a valuable one. In particular one point that Mike made really stuck with me. He talked about how you don’t need to build a team of hundreds upon hundreds of people if you just recruit the right people.

(At this event, of the eight-or-so people being recognized as the company's top producers, half were Mike’s people...which proved his point, one can safely say.)

Wow. Have you ever thought about your business that way? "Just a few of the right people will be enough…" ? Or are you laboring to build an organization of hundreds, maybe even thousands of distributors, in the hope that one day -- hopefully sooner than later -- all those Mickey Mouse checks will finally add up…? (I'll be quick to raise my hand here -- been there, done that...)

After picking up these pearls of wisdom from Mike, I have become more focused than I ever was on sponsoring only the “right” people into my business.

This objective now colors the type of advertising methods I use (exclusively social media web 2.0, targeting those who already have some experience with network marketing), the wording I use on my websites and in my auto responders (“if you are looking for a 'lottery ticket', keep looking...”, "entrepreneurs take action...the question is, are you one of them?" etc, etc.), and who I choose to speak to on the phone (only serious people, never the "curious" ones, and only those who have first taken the time to go through all the on-line resources I have provided them with).

And you know what the result of this is? I now find myself attracting the kind of people into my business that I actually want to work with! Positive people, serious entrepreneurs, self-starters, people who want to make a difference with their lives. A completely different caliber of people...

I'm also finding that the individuals I come in contact with often have the same interests and goals as me -- even when they happen to live on the other side of the world!

When I get them on the phone there’s nothing awkward about the conversation – we act like friends who already know each other. And in a way we do -- we do know each other...we have already connected...we're already on the same page.

Needless to say, my business has become a whole lot more fun as a result of changing my recruiting tactics. FUN as in no more pitching, no more arm-twisting, no more baby-sitting, no more answering a million objections. Just talking…connecting…relating… With the right people.

I think the lesson to take away here is this: when prospecting you really do get what you ask for. So -- and I know Mike agrees with this -- just as long as you raise the bar on yourself, you can and should raise the bar on your prospects.

That, of course is what Black Belt Recruiting is all about: becoming the leader that attracts other leaders. That's when you start seeing results. That's when building your business becomes so enjoyable it doesn't even feel like "work" anymore.

That's what network marketing is supposed to be like... :-)

Hey -- if you don't own a copy of Black Belt Recruiting yet, what are you waiting for? Get it now...start recruiting the right people and bring the FUN back into your business!

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Lena Bjorna is an actress-turned-Internet-marketer who specializes in copywriting, personal branding and web 2.0 marketing. For more information and FREE marketing resources, visit LenaBjorna.com.