Mind Control Marketing and The Ferny Effect

What do Ferny Ceballos, Mark Joyner and Mike Dillard all have in common? "The Ferny Effect" is nothing short of full-scale mind-control marketing.

A tempest has been brewing over the controversial "missing chapter" in Mark Joyner's MinControlMarketing book titled, Brainwashing: Genuine Mind Control in the Extreme. Mark takes 12 little pages, and blows the lid off what it takes to create a cult-like following - in just about any setting - and how to protect yourself as well.

The chapter is the icing on the cake of an otherwise amazing book. People have been trading dog-eared copies of the original, out-of-print version on eBay and Amazon for years at upwards of $200 a piece.

Seriously, it's THAT good.

According to Mark, there are 3 elements to create a cult-like following without creating a cult:

1. Voluntary Participation

Obviously, anyone that chooses to do business with you meets the first criteria, but some might argue that autoship programs and the like are akin to coercion. The difference, I think is in the approach. Persuading participation in programs like these will help your bottom line, even out your cash flow, and stabilize your business. The key is perception. When your clients believe they are voluntarily participating in your program, your cult-like following will grow. If they feel the slightest bit of pressure to perform, you can be sure, you'll be seen as in a more negative light.

2. Love of a Product or Thing

Are your products buzz-worthy and irresistable? Does quality far surpass the price of the thing? What about service before during and after the sale? How easy is it to do business with you? All of these elements combine to determine whether people love what you have to offer - or not. When people fall in love with a product, it's exponentially easier to sell to them - and generate referral and repeat business.

3. Inclusionary, rather than exclusionary of "outsiders"
There are people that are un-initiated to your products/services, as well as a few that just aren't impressed with what you offer. Not everyone can or will use what you sell. How do you treat them? Are you "shunning" them at every turn, badmouthing the competition and their product users? Or are you respectful, open, and appreciative of the diversity that "makes the world go round" when it comes to network marketing? "A cult shuns the non-believer", says Joyner. But cult-like followings develop in a forum of acceptance, diversity and welcome.

When you implement these strategies, your public following will boom.

Take for example, what I call "The Ferny Effect", so named for Fernando "Ferny" Ceballos, and the following he's created here and at AttractionMarketingFormula.com. He wasn't the originator of this concept, as he was an early disciple of Mike Dillard, and the massive following Mike's built with Magnetic Sponsoring.

Both are prime examples of how to create an almost cult-like following, much in the same way Mark Joyner describes.

Neither forces you to buy into their theories, products or philosophies of lead generation, yet people clamor for their insights, wisdom and experience in creating effective results "yesterday".

Ferny lauds Dillard's products for their effectiveness, acumen and legitimacy, and praises the end results not because of residual compensation, but because they work.

Likewise, Ferny's fans admire his talent at sharing with others, freely and openly, some of his secrets that others would probably like to see him keep on an exclusive basis.

Referral and repeat business is not uncommon in climates like this. In fact, it's almost a given.

But the final piece of the cult-like following of The Ferny Effect is the feeling of welcome and acceptance for all people willing to approach their offerings respectfully. You can either take it or leave it. There's no bashing, name calling, slamming or other misfit behaviour. At all times, Ferny and Dillard are quite content to agree to disagree - and even welcome scrutiny as a means of constructive improvement of their offerings.

This is a comprehensive deomnstration of mind-control marketing at it's best. They've got you wrapped by choice, not coercion. And it's not a BAD thing, either. Fans of Mike and Ferny will espouse their good-natured demeanor, their high-level abilities, and most importantly, their willingness to help. 

What are you waiting for? Go "find yourself a herd", and create your own Ferny Effect!

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Tired of trading hours for money, Lisa Young gave up her 8 to 5 for a direct sales career that now spans over 11 years. Lisa's blog, Real Life Marketing, reveals the realities of what it takes to be successful in the eyes of your customer, using real-life examples you can learn from today. You can visit Real Life Marketing at http://lisamrobbin.blogspot.com

Unlike other industry writers, who left direct sales to pursue speaking careers, Lisa is still in the trenches, running her direct sales business and leading her teams to success. Her book, Home Party Solution, is a step-by-step method to harness the internet to boost bookings, sales and recruits. Read the first chapter free and subscribe to the monthly business boosting e-zine, "PartyOn!" at http://www.homepartysolution.com