MLM 30 Blitz Action Plan

Preparation...Wave 1 of Massive Exposure... Wave 2 of Chinese Water Torture... Duplicate & Repeat

Preparation

Build your list. This is an often overlooked, yet critical step for your success, especially early on. If you were paid $100 for every name you could think of, how many could you come up with? If you know their first name, or can picture their face, write down their name or whatever reminds you of them. DO NOT prejudge anyone. Your cell phone, address book and email program are good places to start.

EVERYBODY can come up with at least 100 people, with some effort, 200, 300 or more. Go through the yellow pages as a memory jogger to help you think of more people that you know but would not otherwise think of. This process should take a minimum of 2-4 hours!

Wave 1 - Massive Exposure

Take daily action to invite & expose your list to business. If you built your list properly you should have no less than 50 people, and for the aggressive networker 100 plus people to expose. By inviting 5 to 10 people a day you should be able to complete the first exposure to your entire list within 2 weeks.

Tips on Inviting: Your job is just to get people in front of the tool that sells the business/product for you. You are not selling your product, your opportunity or even yourself; what you are selling is TIME. You need to make it worth one's time to take 15 minutes, an hour or an evening out of their busy lives to check out what you are doing. Use your credibility and relationship to let people know that it may or may not be for them but you would not waste their time and they very much need to see what is happening with your product/business.

Not very many people will jump right in on the first exposure. Most people will need multiple exposures before getting started; we will deal with these people in Wave 2. Our goal during this first wave is to expose our entire list and let the chips fall where they may. You should get 1 out of 10 to purchase your product and/or enroll as a distributor on Wave 1. The people that purchase and/or enroll on the first exposure are the early adopters who build your story and provide the social proof needed to pull people off the fence in Wave 2.

DO NOT ALLOW YOURSELF to get bogged down or caught waiting for anybody during these first 2 critical weeks. Only spend time with hot prospects that show strong interest after the first exposure. We will deal with all the lukewarm prospects in the waves to come.

The hot prospects that see the opportunity right away will stand out from the crowd and you want to enroll them ASAP and start them on this system.

Wave 2 - Chinese Water Torture

If you built and exposed your list properly you should have some products sales and/or new distributors in your team which will give you a positive success story that we will now utilize.

During this wave you're looking to follow up and drip on all the people from Wave 1 that showed interest but did not immediate purchase and/or enroll. Most people don't take action because they don't want to be first. On this wave of action you are dripping on your contacts with additional bits of compelling information that will nudge them closer to action. It's been said that the fortune is in the follow up. More specifically, the fortune is in PROPER follow up. Something like 75% of every sale comes after 4 impressions, but what makes up a good impression?

BAD IMPRESSION: Unfortunately most networkers end up annoying people with the same old lines "so what do you think?" and "isn't this great?" or another favorite "are you going to do it or not?" Too much of a good thing can also be disastrous; don't fire hose people with too much information and over zealousness.

GOOD IMPRESSION: Constantly drip on your prospects from different angles, with new bits information, 3-way into a new partner or somebody with a powerful testimony that may relate to their current situation. Drop them a PERSONAL email with updates on the business, how you are doing, how other people are doing, how the company is doing, how the industry is doing, etc. As long as somebody has seen the information, which we are assuming here because we are in the follow up step, they probably don't need another round of facts and figures. It is more likely that they do need a little social proof - which is why Meetings, Conference Calls and 3-Way Calls are powerful at this stage of the game. Meetings are such a powerful tool because they get both the information across along with the belief and social proof that comes from a room full of people. Even if somebody has been to a meeting already, when a guest speaker is in town get them out again! Always be looking for excuses to drip on your prospects.

Ride the Wave - Duplicate & Repeat

After completing a successful Wave 1 & Wave 2, you should have some momentum and excitement in your team. You should also start to see duplication within your team as your distributors follow this system. During month two you will find more of your time being spent with you growing team but the majority of your time should ALWAYS be spent prospecting for new customers and distributors. Always lead by example.

Every day you should be growing your list and exposing new people to your products and opportunity. This means that your list to drip on with Chinese Water Torture will always be growing and you will never stop your Wave 1 & Wave 2 activities.

Closing Comments

What makes this system work is momentum. Momentum is the intangible force that will get people off the fence when they would otherwise not do so. When you have good things happening in your business every day you will have presence, urgency and excitement about you that cannot come any other way. The trick that makes this work is the massive exposure of your entire list in a short period of time. You cannot create momentum any other way. This is how the big boys do it, if you do it the same way you will get the same result.