Top One Hundred Companies Snapshot
Read More: How to Select the Right Product Industry
Bird’s Eye View of MLM’s Top Industries
Top One Hundred Companies Snapshot
By Daren C. Falter, Author of How to Select a Network Marketing Company
Before I updated my study, I took a bird’s eye view snapshot of the industry. I generated a list of
the top one hundred most successful and popular network marketing companies in existence
today. These companies represent over 90 percent of the product volume and profits flowing
through network marketing. Companies qualified to be on the list through annual sales volume,
longevity, total number of distributors, good press, and solid marketing. For fun, I broke these
companies down by industry. The results are very interesting.
I found that seventy-five out of these one hundred companies were primarily marketing
nutritional supplements, although about one third of these companies also had personal care
products in their line as a secondary focus. Only nine of these companies lead with personal
care product and/or cosmetics, while three focused on household consumables, two were
telecom companies, and two focused on financial services. Not only is nutrition still the king of
the hill, but compared to the last edition of this book, nutrition is actually gaining ground in
overall sales and retention while all of the rest of these industries have fallen back substantially.
Top One Hundred Companies Snapshot Study—Primary or Core Product Line
75% Nutritional Supplements (34% of these companies also have personal care as a
secondary focus)
9% Personal Care/Cosmetics (43% of all companies reviewed had nutritional products as a
complimentary line)
3% Household Products (as a flagship)
2% Telecomm
2% Financial Services
9% Other
The Final Score
Based on a review of the above criteria, here is a list of industries ranked in order of
profitability, stability, and long-term growth potential.
The A List: Top network marketing product industries
• Nutritional Supplements and Health Products
• Personal Care Products (Skin Care, Hair Care, Body Care)
The B List: Other popular, less profitable, less stable industries
• Household Products (if products are very unique and environmentally friendly)
The C List: Alternative MLM industries with some exposure and appeal, but not yet stable
• Telecommunications (residential and commercial long distance, pre-paid cards, cell phones)
• Financial Programs (financial planning, debt elimination, investments, asset protection)
• Travel and Vacation Programs
• Legal Services (identity protection, pre-paid legal services, wills)
• Buying Clubs and Catalog Shopping
The D List: Industries with extremely limited exposure in network marketing
• Computer Hardware and Software*
• Internet Access and Services (hosting, dial-up, marketing)*
• Books, Reports, Newsletters, and Publications
• Water and Air Filters
• Buying Clubs and Catalog Shopping*
• Lead Generation Programs
• Jewelry, Gold, Silver, and Collectibles
• Satellites (Hardware and Service)
• Automobile and Auto-Care Products
• Home and Personal Security Products
• Electronics and Appliances
• Grocery and Coupon Programs
• Information Services*
• Clothing, Fashions, and Lingerie
• VideoMail Services
*Up-and-coming industries with future potential, yet absolutely not proven in today’s market
About the Author
Daren C. Falter is the author of the network marketing industry-wide best seller How to Select a
Network Marketing Company. Daren has been a consultant to the network marketing industry
for over 12 years and a student and participant for over 20 years. Daren has built downline
organizations into the tens of thousands of distributors with several different companies. Daren
is a popular convention speaker and trainer. You can visit Daren online at his blog at
www.networkmarketingreview.com. You can also order Daren’s best-selling MLM book at
Daren recently launched a new network marketing company, Yoli, Inc., near Salt Lake City,
Utah. Daren and his four partners are excited to introduced the worlds most nutritious
beverage using patented BlastCap™ Technology. For more information about Blast Cap
Technology, Blast Caps, or Yoli, visit Yoli at www.yoli.com.
Copyright ©2009 DC Falter Marketing, Inc. ALL RIGHTS RESERVED
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