Top Tier Vs Low Barrier of Entry MLMs, Which Would You Choose?

Every marketer online or offline made a conscious decision to adopt either a top tier program or a low barrier of entry program to run their business. It's essentially two different approaches in building a network marketing business. Depending on which you choose, your marketing strategy should follow to the nature of your opportunity.

If you are promoting a network marketing opportunity in the top tier category, your personal brand is utmost important to your success. Since you are selling high-ticket items and recruiting those who are able and willing to sell such products, you have to command a mastery of your information and exude a high-level of selling competency.

Your opportunity matters less than what you might think.

For example, if you were told that Robert Kiyosaki would personally work with you in a top tier network-marketing company selling XYZ, you would join, no question asked. Why? Because you trust Robert Kiyosaki and you believe that having a personal relationship with such prominent business coach would allow you to succeed in any business venture.

Consider that your business allows you to have at least some component of online marketing; there's a degree of leeway in which to brand yourself in your prospect's eyes. As you know image is everything in this business.

There are a variety of tools available to you to create customizable lead generation funnel that you can plug your prospects into. Check out (online MLM success) for recommendations.

This dynamic changes when you are dealing with low barrier of entry type of opportunity. Your brand matters less in this situations.

One example I can use is that of Peoplestring. Peoplestring is a social networking MLM business where people get paid for refer friends and family to join the network. It is free to join and $200 to upgrade. Upgraded accounts earns a little more on referral.

In these low barrier of entry programs, its really about novelty of the opportunity and get in early so that hopefully you get to ride the momentum before your down-line looses interest.

Luck is really crucial to success in these programs, so I wouldn't recommend a serious network marketer to really invest their time in this type of opportunity.

Given that I'm using extreme examples of each scenario, there are plenty of opportunities lie between the two categories. I would say that the effects of personal branding incrementally increase as the price and commission rise in a given opportunity.

That means opportunity with more than $200 cash outlay to start should really consider having a customized lead generation funnel and utilize attraction marketing techniques to attract the right people into your business.

Have you made a positive influence on your peers today? I hope you take these mlm success tips and use it wisely and make 2010 your breakout year. For more information visit your mlm success.