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The Next Trillion-Dollar a Year Industry: The Wellness Industry -The Hottest Trend Today
Recent studies on health issues and developments on how to prevent and improve them have opened the eyes of millions of people around the world. These studies show how much a balanced diet and taking nutritional supplements can help prevent diseases, as well as help maintain a person’s health and total wellbeing. More and more people have become conscious about the foods that they eat which prompted large corporations like fast food giant McDonalds to offer healthier options like salads and have reduced the amount of sodium in their products to cater to the growing number of consumers who are aware of the health risks of eating unhealthy foods. This trend isn’t expected to subside anytime soon. In fact, it is expected to grow into a trillion-dollar a year industry in the coming years.
Health and Wellness: A Consistently Growing Industry
Because of the rapid growth in the popularity of health and wellness companies over the years, economist and trend predictor Professor Paul Zane Pilzer, author, entrepreneur, economic advisor to two presidential administrations, former commentator on National Public Radio and CNN, educator at NYU, and trend forecaster has predicted and coined the term the “Wellness Revolution.” Paul Zane Pilzer believes that the health and wellness industry is the hottest trend in business today. According to Pilzer, wellness has skyrocketed from $200 billion in sales in 2002, to approximately $500 billion in 2007. This rapid escalation is attributed to people’s desire to stay healthy, live longer and make the most out of their lives. This desire has fueled consumers to make a lifestyle change and to patronize health and wellness products that are proven safe and effective in helping a person improve his overall health and wellbeing. Zane continues by saying that by 2012, the wellness industry will be joining the healthcare, food and pc industries up on the trillion-dollar industry bracket. One sector of the health and wellness industry that is expected to take leaps and bounds in the coming years is the direct selling and network marketing of health products and supplements that are safe, effective and offer a whole list of health and wellness benefits. In his book, "The Next Trillion," he makes clear why the Wellness Industry will grow to and even surpass the $1 trillion health care Industry (the sickness business) in the next ten years, as the wealth made from chronic illness and disease treatments will shift to the management, prevention and deficiency part of wellness. Those children born after World War II, the 78 Million Baby Boomers, are now turning 50 years old and up, have created every major trend over the last 60 year. If you have a look at the image below, in 1985 the peak of the Baby Boomers drove the real estate boom. The average person in real estate industry in the late 70’s or early 80’s had the opportunity to do quite well financially due to this boom. It’s not that you cannot do well in real estate now, it's just that there was never a better time to be in real estate than in the late 70's and early 80’s. Now, you have to be well above average to do really well in the real estate industry. For more than 60 years, baby boomers have driven trends So if you Ask yourself: What do 50 year-olds want? Want to remain young-looking, They want to lose weight and feel healthy, They want to maintain optimal health for as long as possible and Want to reduce the appearance of ageing. Baby boomers were born between 1946 – 1964, and they make up one-third of the world’s population.
Advantages of Starting a Network Marketing Business in the Wellness Industry
Being a network marketing entrepreneur is definitely much easier than building a company up from scratch. The foundation has already been laid for you and now all you have to do is to educate other people about the health and wellness revolution in the works. With so many people concerned with their health, it won’t be too difficult to convince them to try a product that has been scientifically proven to be effective, and more importantly, safe for daily consumption. A person running his own network marketing business can work part time and earn additional or residual income. Stay-at-home moms and dads can run this business entirely from home by working online educating people and encouraging them to give wellness a try using various tools like social media and health and wellness blogs. Mr. Pilzer states that it is the baby boomers that are driving the wellness revolution, and if you position yourself in this industry now you could potentially make a fortune. The Wellness Industry is close to revolutionizing the lives of every human being as much as what the personal computer and automobile industry did. Is learning how to be successful at MLM online like hitting a brick wall for you? Tired of going “trial and error” on so many online tools and strategies? Following up on prospects can be easy if you only had a guide. I can be that guide and help you along in getting your MLM business off the ground and making money! Learn the ins and outs of search engine marketing, social and mobile marketing and much more at our Free Weekly Training.