Old And New MLM Recruiting Strategies

OLD MLM RECRUITING STRATEGIES

Multi level marketing is currently experiencing drastic changes due to internet technology advances and social media or web 2.0 .And many of these changes are replacing the old MLM recruiting strategies of the past. In fact, recruitment or lead generation will always be the lifeblood of your MLM business. But in order to succeed in building a large network in today’s brave new world; MLM recruitment must throw out the old and embrace the new. Below you will find some of the old recruitment strategies that worked in the past which are no longer viable, along with a comparison of new MLM recruiting strategies that are being used today.

1) Pro-active communication: Recruiters keep in touch with prospects and communicate with them regarding new opportunities. They provide them with information and appropriate paperwork so that they are constantly updated about new products.

2) Set realistic recruitment goals: MLM marketers know that if they create unrealistic goals, they will not be able to keep up with them and sooner or later they will fall back and get frustrated. Good marketers set small but realistic goals and they stick to it. For example, they recruit 2-5 people per day in order to build their network.

3) Good invitations: Recruiters invite people to presentations by printing attractive invitations and providing them appropriate information about their presentations.

4) Dress appropriately: Good recruiters dress appropriately all the time so that if and when they meet a potential lead, they look professional.

5) Work on public speaking skills: MLM recruiters know that in order to market their product, they have to start with marketing themselves. So they work on their public speaking skills in order to make effective presentations.

6) Make presentations to large groups: Good recruiters make good presentations to large groups. At the end of the day, it is a numbers game and a high amount of leads doesn’t necessarily mean a high conversion rate.

7) Social networking: MLM recruiters use social networking events to market and promote themselves in order to sell there products. This used to be an effective way get in touch with a lot of potential prospects.

8) Cold calling: MLM recruiters make call lists of potential leads and periodically call them with product updates.

9) Product demonstrations: Good marketers try to set up product demonstrations so that they can demonstrate the benefits of their product to the potential sales team.

Marketers may have been successful with these techniques in the past, but these old style recruitment strategies don’t work anymore in the age of the internet.

NEW MLM RECRUITING STRATEGIES

Enter the world of web 2.0 and attraction marketing, were new MLM recruiting strategies are providing everyday people like you and the opportunity to start a online home based business by attracting prospects to you, and not the other way around.

1) Pro-active communication: Recruiters keep in touch with potential prospects though automated auto-responders and an effective e-mail campaign.

2) Set realistic recruitment goals: Any good recruiter/entrepreneur understands that setting realistic recruitment goals is a must to be successful in any business. And setting these goals for your internet business couldn’t be easier with tools such as MindMeister that will help you quickly facilitate this process.

3) Good Invitations: With the new model of attraction marketing no need to invite prospects to presentations anymore, people are attracted to you via a blog/website and content on the Internet.

4) Dress appropriately: Because the majority of the work you’ll be doing for your new internet business will be from your home in front of a laptop, shorts and a tee shirt will suffice. But you might want to dress appropriately when doing video marketing.

5) Work on public speaking skills: Effective public speaking skills are a must to promote your products or MLM opportunity. Good speaking skills is an area that all successful entrepreneurs continuously work on, weather offline or online.

6) Make presentations to large groups: No need for hotel meetings or house parties anymore. The internet now makes it possible for you to hold meetings from the comfort of your home on the web with services such as Go-To-Meeting via a Webnar.

7) Social networking: With the advent of social media MLM recruitment though various internet social sites, such as Facebook, Myspace, Twitter and many others can be a effective way to bring in leads for your business. Just remember to follow the rules and absolutely NO SPAMMING.

8) Cold calling: No need for cold calling anymore, internet attraction marketing has made it extremely easy for even the non-technical type to be successful with an online home based business.

9) Product demonstrations: product demonstrations have become a thing of the past. Once you build a web of content by way of a blog or website, article marketing, video marketing and social media, people become attracted to you by the value you offer and the relationships you make. Only then is it appropriate to offer your products or ask them to join you in business.

MLM team building and recruiting strategies have under gone a complete over haul. The old way of recruiting prospects using old school recruitment tactics are fading into the past. The internet has made it possible for the emergence of new MLM recruiting strategies that are changing the MLM network marketing industry for the better, and for the online marketers who are willing to embrace this change only good things await them in the future.