What Is A MLM Guru?
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What Is A MLM Guru? How Easy Is It To Duplicate?
by Terri Stallcop
So what is an MLM Guru? Before explaining the characteristics of the wise and wealthy MLM Gurus, let me ask you a question...
Do you think MLM Guru behavior can be easily duplicated and simple to explain?
The Story of MLM Guru Girl
Once upon a time, as in many times before, MLM Guru Girl was elegantly dressed in fine jewelry and a stunningly gorgeous silk suit. Her hair was stylish and her makeup had that airbrush look.
The music in the background of the event rocked and the surround-sound speakers seemed to raise the excitement level in the room as the sound was ever so gradually increased.
As the music gets louder, more and more people enter the huge ballroom and take their seats.
Then suddenly on the big screen is the company logo and the movie clip begins. A very well done fireworks display in the movie appears behind the logo, all synchronized to the music that by now, is really loud.
And just then, MLM Guru Girl enters the stage and approaches the microphone. More than half the crowd immediately stand to their feet - then everyone else does the same - a standing ovation.
The Story Of MLM Guru Guy
While everyone is still standing, out from behind the curtain comes the most handsome GQ looking guy you can possible imagine. He walks over and give MLM Guru Girl a hug and the crowd goes wild. Now on the big screen is MLM Guru Girl and MLM Guru Guy, LIVE and in person.
MLM Guru GuyEventually the applause dies down and everyone takes their seat waiting for the MLM Gurus to speak.
A hush falls on the crowd. The music has died down. Everyone anxiously awaits to hear about all the secrets of success that the wise and wealthy MLM Gurus will reveal.
Duplication vs. Attraction Marketing
So, what do you think? Is it easy to duplicate the attraction marketing that MLM Guru Girl or MLM Guru Guy practice to build their businesses?
The behavior of MLM Gurus is not at all easy to duplicate yet one of the secrets of success that MLM Gurus often talk about is duplication.
Here's a popular definition of multi-level marketing duplication: "...getting a large group of people to do a few simple actions over a consistent period of time."
Although many MLM Gurus are not familiar with the term "Attraction Marketing" that does not mean that they are not good at it. MLM Guru Girl and MLM Guru Guy are very good at attraction marketing but not the kind that is easy to duplicate. They are also skilled in leading a large group of people to do a few simple actions over a consistent period of time but that too is not easy... until now.
Internet Marketing
Successful MLM Gurus in the first few decades of the network marketing industry didn't have access to the internet and neither did any other marketing guru.
Before the days of internet marketing, very few people in the network marketing industry had enough attraction marketing skills offline to succeed. So... most networkers soon failed. Those who did succeed were people like MLM Guru Girl and MLM Guru Guy - about 3% of all network marketers.
However, in today's internet age, even the 3% who are succeeding offline now will soon fail without understanding how to take attraction marketing to the next level.
Let's talk about the difference between today's MLM Guru vs. tomorrow's Internet MLM Guru. What are some of the traits and behaviors of MLM Gurus? MLM Gurus:
- Are able to handle rejection over and over again without giving up, recruiting maybe only 10 out of every 100 people they approach one on one, face to face
- Most have attractive leadership skills, charisma AND character
- Able to overcome the fear of public speaking and in fact enjoy it
- Are consumed with building the business with little time left for anything else
- They love helping others succeed
How about Internet MLM Gurus? Well, there aren't very many but let's study their behaviors and traits.
Internet MLM Gurus:
- Understand that leveraging the internet to build a business is a must
- They are very committed to the study of internet marketing and marketing in general
- Able to apply what they learn about internet attraction marketing and seek help when they need it
- Never pitch their deal to anyone who isn't interested, online or off
- Always strive to provide valuable information and solutions to their target market
- They love helping others succeed
Internet MLM Gurus also have more time freedom, and they become wealthy faster and easier than MLM Gurus ever could. Only a few MLM Gurus have become Internet MLM Gurus but that is about to change.
How can you get to that next level, attracting prospects to you, helping people succeed who approach you instead of chasing after family and friends? Learn how to become an Internet MLM Guru and get way ahead of the trend.
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Comments: 14 
About the Author: Terri Stallcop
Member Since: 12/24/2007
I'm a Distributor For:: MyVideoTalk
Other Company: Terrific-Training.com, LLC
Industry: Internet
Primary Web Site: http://www.InternetMLMnow.com
leveraging the internet
The beauty of attraction marketing on the internet is simply that your niche marketing is found by those people who are looking for you.
How cool is that? To learn to build an internet presence and web of content that establishes you as an "MLM Guru" in your own right.
It can be done and it can be taught to your teams.That's duplication at it's best.
Guru's Don't Happen Overnight
As a network marketer, you must know a lot of successful people who have "made it" in the network marketing industry. Everyone just ooh's and aah's over their success and everyone is wishing they were the ones being made such a fuss over.
Old school network marketing made this dream much harder to attain. Not so with the Internet. Your goals of being there are much more achievable than the old way.
But one has to stop and think. It does not happen overnight. You have to be consistent and persistent and continuously apply what you have learned and provide others with the answers they seek to make their life and their business the success they want.
Your success will then be assured.
OUCH!
You said "Are able to handle rejection over and over again without giving up, recruiting maybe only 10 out of every 100 people they approach one on one, face to face"
and this is enough to make anyone quit. It is a learning curve - that takes place through the whole process of marketing. You learn more all the time and when you think you have it figured out there is more to learn. You have to to decide to stay for the long haul and keep stretching and reaching
Angela Brooks
www.angelabrook.com
Attraction Marketing is Duplicatable
Terri,
When I started to read your article I had to smile because I have been at one of those meetings and the energy is amazing but truly I knew that what they were doing I could not duplicate.
Attraction Marketing is a skill that if consistent action is taken can be duplicated because it is a process of developing you not a process in developing your company and what it expects.
It all takes time and I am much happier being me in attraction marketing and leveraging my business this way then I was chasing and calling and soliciting my way through.
Angela James
Big Company Events
.....really tick me off. I remember the very first big event I went to. I was told that the fastest way to success was to attend all events, especially the BIG ones. That was where your belief would skyrocket. I went to most of them and I did go to the first big one. By the middle of the afternoon of the first day, I was p***ed!! It was a bunch of loud music, big hype and noise. I found nothing of value to growing my business at that meeting....and I had 2 more days!!
Anyway, enough whining. Attraction marketing is just a much more comfortable approach, besides being duplicatable.
This is a cool article with the "old school" MLM Guru and the new Internet MLM Guru. I love the story line!
Thanks Terri.
Michelle Moseley
It's not that hard to become an MLM Guru
With the advent of the internet and attraction marketing it's really not that hard to attain Guru status if that's want you want.The key is staying ahead of the pack and doing the work necessary to brand yourself.
You've stated many good points in this article Terri this one stood out for me."Able to apply what they learn about internet attraction marketing and seek help when they need it".
Rah,Rah,Rah
Terri,
I really enjoyed the article and I have been to many events just like you described. In fact over 10 years I've been to quite a few and international events as well. I got so excited (which was the point of the exercise),was all pumped up and said to myself 'If they can do it, I can do it".
Reality sets in as soon as I get home. I can't do what they do. I can try, but I can't duplicate what they are doing or have done.
So, as you so nicely described..the difference between the MLM guru and the internet MLM guru is spot on.
It allows those folks like many of us to be ourselves, create a presence and to contribute value and become a leader in our own way in our own business, all with the Internet.
Attraction marketing has made such a difference.
Do We Really Want to Be MLM Guru Girl?
Yes big network marketing events can be fun and exciting. But in many ways they backfire on people as outlined by many folks above.
They also discourage success in another way especially when coupled with the mantra of "duplication" folks in MLM are always chanting. I mean seriously, how many people really WANT to get up and speak on a stage in front of thousands of people? It gives me the Hebbieb'jeepies and I don't mind public speaking all that much.
Don't ya'll think lots of folks will sabotage themselves without knowing it if they think that success will mean they've got to get up there and speak on that stage in front of all those people?
Looking forward to your thoughts.
ShellyB
The-Rat-Race-Rebel
The Internet will turn the tide
Doing an MLM business without the Internet will lead most people down the path of failure. Most people don't have the stomach nor the perseverance to do what it takes to succeed using the old model - cold calling, prospecting everyone and any one.
The Internet has levelled the playing field.
No longer do I have to prey on innocent people wherever I go...the grocery store, my dentist office, where I go have my oil changed...and the list goes on and on...
Phew!
Love the Story
Terri, You paint such a great picture with your words, of the stage, the ballroom, the standing ovation. As you segue into the online MLM gurus of today, that image remains and helps make the importance of "attraction" in the online attraction marketing arena, that much more understandable.
Peace and Abundance,
Deborah
Dream Big and Do!!!
We have all been to the annual corp meeting with the MLM gurus telling the crowd how easy it is to make a lot of money. After 2 to 3 day everyone leave all fired up, and then it fads a week later, because they feel they don't have what the MLM guru has. Until they learn to attract people to them who like and trust them, they won't be able to build a sustainable income.
MLM Guru Girl and Guy - The Reason Why So Many People Fail.
Terri,
Great article. I really liked the story, and it is so true. I've been to a bunch of events like that.
I feel that the primary reason for so many failures in network marketing is that what the MLM Gurus are teaching can't be duplicated by most people.
Attraction marketing used by internet MLM gurus is a learned skill. Although this type of marketing requires good training and very hard work, it can be duplicated by many people.
Thanks, Terri.
Left Behind ...
Terri,
As I reading your article, I was able to see your illustration of the MLM Guy and MLM Girl and the rah rah audience as if I was sitting in the audience. It seemed so real. But I guest I felt that way because I used to do the same...
What a great illustration.
But, as you said if the MLM Guy and MLM Girl don't understand the trend of the change, they will be left behind...
MLM Gurus- The Rock Opera
Terri, I LOVE this! It's the MLM version of Ken and Barbie Rock The House. Everybody gets worked into a frenzy that's all fluff and very little substance. Anyone who's been in the business any amount of time has come to realize that it's just that, a business. And those big meetings, though exciting, won't help you when the adrenaline rush is over.
The average guy or gal wanting to earn a living (and have a life)needs real skills and real examples of how to succeed. They don't need to be sitting in a stadium of thousands getting their eardrums blasted and being encouraged to "drink the koolaid" while seeing photos of Lamborgini's flash on the screen.
They need a mentor and coach who can teach them marketing skills for long term success. What Donna said is right. The one's who refuse to get on board with internet marketing are going to be left behind.
Thanks for a great article as well as an entertaining visual. Ken and Barbie are probably in her RV headed for Malibu right about now. :-)