MLM SECRETS TO BUILDING A SUSTAINABLE BUSINESS MODEL

Multi Level Marketing is the single GREATEST way to leverage your time and resources to make a fortune provided you know the secrets of the MLM industry. The main reason while people fail in ANY home based business is because they simply quit. The two main reasons why people quit is because 1. They run out of leads and prospects and 2. They run out of money for advertising etc. Of course there are many other subordinate reasons for example: poor training, poor marketing skills or they run out of patients while waiting to achieve the “break even point” etc.
 
I have been involved with the MLM industry for almost 20 years now and have discovered some key secrets to MLM success and it was not easy. I took me many years and many lumps on the head while learning them. Now I’ll share my secrets with you.

Secret #1:

Your MLM business has nothing to DO with your company or your products! Seriously. People aren't looking for a company to join - they're looking for a person to join. A LEADER. Someone who can show them the way...help them to the top. Did you ever consider that the amount of money you make is a direct measure of your worth to society? It's TRUE! That’s why a surgeon or an engineer makes so much more than say a fast-food worker or a cab driver....! And it's no different in network marketing. If you want to increase your income, well, then you've got to increase your value to society!

See, people like to buy from those they admire and respect. Those that can offer them real value. That's why, when you become truly valuable to others, you never have to "sell" anything. You never have to try and convince anyone. People come to you, already wanting what you have! It's called 'Attraction Marketing'...and it's really the only way to become a successful marketer in the Internet age.

So....the most important thing you could ever do if you want to become wealthy, regardless of your occupation, is to increase your value to others by increasing your knowledge, experience, and skill sets. That's where you start. That's what I did -- I tore up my dialing schedule and my phone scripts, stopped placing expensive ads, stopped prospecting and cold-calling, and I started to EDUCATE myself. I read, I researched, I studied -- everything and anything about marketing I could get my hands on.

And that's when everything started to change...

How did I solve the two problems mentioned in the first paragraph? Your marketing campaign will need to have what’s called a self-funded marketing system or more commonly known as a “A Funded Proposal”. Essentially what this means is ways to have your advertising methods pay for themselves. For example in the early 90’s I used a funded proposals the help grow my network marketing organization to well over 4000 people in a very short amount of time.

I offered a very low cost MLM marketing training booklet. I placed a display advertisement in a business opportunity magazine. This first campaign generated about $15,000.00 in sales and hundreds of qualified MLM leads, prospects and paying customers. I mailed the booklet with an offer on how they could make Make Money Fast by becoming an affiliate distributor of my booklet. A percentage of my customers would accept the offer and they began marketing the booklet. I began to see ads for my booklet all over the place and I do mean EVERYWHERE. It spread like a raging forest fire. YUREKA! That’s when I realized I was really onto something here.

I never again had to do any more of my own advertising because hundreds of people where now marketing my booklets for me. I also offered a dropship service to my affiliates. They took in the cash directly and then sent me one weekly check with a list of all the addressees to mail the booklets to. All my affiliates where generating list with hundreds of names. Then we began our direct marketing campaigns to all our customers. Not until after we’ve built a relationship with our affiliates and customers did we begin promoting our MLM business opportunity to them. Now that they liked and trusted me and confident in my marketing abilities they would follow me into any mlm program. This my friends is how you build a HUGE MLM downline in a short amount of time.

So why don’t all these mlm companies teach you these marketing techniques? Well the answer is quite simple actually. Most of these companies are founded by people seriously passionate about their product. Most however have zero, nada, zip education or experience in the fields of sales and marketing. So what do they do? Spend millions of dollars trying to figure out how to promote their products. NOPE! They use a network of independent distributors with the compensation plan in the form of a multi-level commission structure or more commonly known as a multilevel marketing and network marketing business. This essentially transfers ALL the risk to its distributors. So it’s no surprise why a high percentage of people who join an mlm network marketing company never make a dime and quit.

While I’m on the topic of new companies do you know you can purchase a software program like mlm in a box find any product and start your own mlm company from your garage? In fact in the 90’s there were many companies popping up all over. I even heard of a company that was founded while the owner was in prison. People would joined these companies spent thousands of dollars promoting the company and their products to find out a few months later that the company and they too were now out of business. And when they went into another company very few if anyone would follow them. It’s called "follow the leader" and not "follow the loser". People want to follow the Leader it’s ingrained into our DNA just like when we were small children and played follow the leader. The mistake they made was promoting the company and products rather than promoting themselves. If you promote and brand your self as a leader with a proven systematic approach to marketing people will follow you and your system wherever you lead then because they know you can really help them become succesful.

Secret #2:

How do some people join MLM and within a few months build an organization with over 10,000 people?

Answer: They DID NOT!

They spent years promoting themselves as “top MLM leaders” and building these huge downlines in another company. For whatever reason they decide to move to MLM they simply inform there downlines and the people will follow!

For more of my exclusive mlm secrets of success I invite you to receive my free Internet Marketing & Training newsletter click here www.MLMGlobalMarketing.com.

Sincerely,
James Edward Martinez
Business Leader & Internet Marketing Coach