MLM Strategy: The Other Reason Not To Recruit Friends & Family
Read More: Almost everybody in MLM knows the feeling of being avoided and/or rejected by friends & family. When you recruit friends and family, three things can happen … and two of them are bad:
1. They are successful in your business and your relationship strengthens.
2. They reject your idea and don’t want to join your business, and they’re annoyed at you for what they might see as trying to take advantage of them. This leads to tension at future family gatherings.
3. They do join you, and they fail. Result? See #2 above.
And then there’s another problem that often comes up. When you share your dream with people you care about, they often are sizing you up based on past experience. They’ve known you a long time. Maybe they’re jealous. Maybe your past success annoys them. Maybe your past failure helps them feel superior to you. Maybe they really don’t want to see you be successful.
Total strangers, on the other hand, have no bias. It’s a new relationship, and they often become your biggest fans. Unlike friends & family, their impression isn’t formed by what they know about you (or think they know).
None of us is perfect. We all have weaknesses. The idea is to succeed despite your limitations … and along the way, work at eliminating those weaknesses. To succeed, you will need others to follow your lead. It may well be easier for people who don’t know you to believe in you than it is for people who do know you.
And for sure, you don’t want to put yourself in a situation where you’re trying to lead people who’ve already decided they don’t believe in you.
Just one more reason why - for most people - it’s best to avoid recruiting friends and family until you already have built a successful business. THEN, if their perceptions of you are positive, invite them into your business.
Your friends for life,
Jenny Wudtke
1-320-260-8613 Call anytime.! “Be a mentor with a servant’s heart!”
Success In 10 Steps
About the Author: Jenny Wudtke
Company: Success Team Builders
I'm a Distributor For:: Other / Not Listed
Industry: Coach
Primary Web Site: http://www.secretsoutnow.net
Good point!
I would never consider inviting a close family member into my business!
Poppa smurf...
http://PaulWMurphy.mentoringforfree.com
So True So True
I have a family that has seen me fail till I got the book Success in 10 steps. Then I plugged into a proven Duplicatable System instead of just doing it alone.
Your Friend for LIfe Juanita Waterman
Great article Jenny!
It's hard to be a profit in your own land.
Absolutely
Jenny,
There's a lot of wisdom in your article. If we believe that our opportunity and/or product can improve lives, we should make it available to the people we care about the most, but we need to keep their reaction, positive or negative, in perspective. In my book, this concept is called the "2nd Law of Prospecting" which states that "The people that don't know you will take you more serious than people that do know you." Even Jesus validated the idea in Mark 6:4: "A prophet is not without honour, but in his own country, and among his own kin, and in his own house." I suppose that says it all.