Mobile Marketer 04/23/09

• Nationwide Insurance targets drivers on iPhone
• FTC to police wireless space to ensure consumer protection
• Comedian Dane Cook launches iPhone app
• Mobile not one channel, but eight: MobileMix speaker
• WhitePages adds mobile site to app presence
• Coldwell Banker real estate franchise goes mobile
• Mobixell extends MMS services to social networks, UGC
• Cablevision's Optimum.net extends to mobile
• Submissions welcome for next edition of Mobile Mar keter's Classic Guide to Mobile Advertising
• Mobile Marketing for Agencies and Media Buyers event on April 28
• Mobile Marketer's Mobile Outlook 2009
• Mobile Marketer's Classic Guide to Mobile Commerce
• Mobile Marketer's Classic Guide to Mobile Advertising

Software and technology
Nationwide Insurance targets drivers on iPhone

By Dan Butcher

Nationwide Insurance is joining the mobile applications bonanza with the launch of Nationwide Mobile for iPhone, designed to help customers after they get into a car accident.

Entire article | Email this

Legal/privacy
FTC to police wireless space to ensure consumer protection

By Giselle Tsirulnik

The FTC has issued a report based upon a public town hall meeting the commission hosted in May 2008 to explore consumer protection issues arising in the mobile commerce marketplace.

Entire article | Email this

Content
Comedian Dane Cook launches iPhone app

By Giselle Tsirulnik

Dane Cook has partnered with Zannel to launch a multimedia iPhone application, offering users access to exclusive fan features, videos, images and text updates during his upcoming tour.

Entire article | Email this

Advertising
Mobile not one channel, but eight: MobileMix speaker

By Mickey Alam Khan

SAN FRANCISCO - It was expected. Someone in the audience at the final ad:tech MobileMix session asked: "Everyone has been saying this is the year of mobile for five years. Is it?"

Entire article | Email this

Search
WhitePages adds mobile site to app presence

By Giselle Tsirulnik

Directory service WhitePages Inc. has launched a mobile site as part of its overall strategy to make it simple to find people and connect them to one another.

Entire article | Email this

Content
Coldwell Banker real estate franchise goes mobile

By Dan Butcher

Realogy Corp.'s Coldwell Banker Select real estate franchise has launched a free-to-the-buyer mobile Web site.

Entire article | Email this

Messaging
Mobixell extends MMS services to social networks, UGC

By Dan Butcher

MMS, mobile TV and mobile advertising service provider Mobixell has launched Social Media Gateway, a service for carriers.

Entire article | Email this

Database/CRM
Cablevision's Optimum.net extends to mobile

By Giselle Tsirulnik

Cablevision Systems Corp. has created a mobile version of Optimum.net, its popular consumer Web portal for Optimum Online customers.

Entire article | Email this

Advertising
Submissions welcome for next edition of Mobile Marketer's Classic Guide to Mobile Advertising

By Mickey Alam Khan

Editorial submissions are welcome for Mobile Marketer's Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.

Entire article | Email this

Associations
Mobile Marketing for Agencies and Media Buyers event on April 28

By Staff reports

Continuing the Mobile Marketing Day series, the DMA and Napean, owner of this publication, on April 28 will host a targeted event called "Mobile Marketing for Agencies and Media Buyers."

Entire article | Email this

Advertising
Mobile Marketer's Mobile Outlook 2009

By Mickey Alam Khan

As Mobile Marketer's Outlook 2009 proves, marketers understand the need to integrate mobile into their multichannel branding, customer acquisition and customer retention plans.

Entire article | Email this

Commerce
Mobile Marketer's Classic Guide to Mobile Commerce

By Giselle Tsirulnik

Targeting retailers, mobile marketers and service providers, Mobile Marketer's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.

Entire article | Email this

Advertising
Mobile Marketer's Classic Guide to Mobile Advertising

By Mickey Alam Khan

Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.

Entire article | Email this