My Perfect Business - As Written on a 3 x 5 Card in 1985

Back in 1985, we were living in a canal front home located in a prestigious waterfront neighborhood which is part of Clearwater, Florida. I was thinking about my business. I was very dissatisfied with the way things were going. On the surface people who knew me, may have thought, things were rosy. I knew better.

    Looking at my distribution business I saw the huge overhead of 18 employees and all the headaches associated with keeping the business we had going.

    We had Insurance costs alone, of $25,000.00 per year.<br>
    We were in debt to banks by more than I want to even write here.<br>
    We owed even more to our vendors.<br>
    We were on a treadmill running to keep up.<br>
    Our industry was about to hit a massive wall, that we did not yet see coming.<br>

I thought: Jay, is there a perfect business for you? I was inspired to write up a card with what My Perfect Home Based Business would look like. I still have that original card today. It seemed important to keep it. Did my perfect business exist? I did not know but I knew that it was what I wanted.

My Perfect Business

1. Must be in demand by a broad cross section. (of people)<br>
2. Must be duplicatable. (I can only do so much)<br>
3. Repeat Business - With Residual Ongoing Income<br>
4. Low Startup costs.<br>
5. A Growing field<br>
6. Good Profit Potential<br>
7. Work for Myself<br>
8. Legal and Ethical<br>
9. Low Risk (of capital)<br>
10. Low Overhead<br>
11. Non-Seasonal<br>
12. Inheritable Income<br>

I knew that nothing we had done previously fulfilled these criteria. We had no idea what business this would be, at least we didn’t at that time. 

Later when I found network marketing I realized that I had found my perfect business.

Will my My Perfect Home Based Business be something you like as well?

Only you can answer that question.