Off-line Advertising Budget Getting Tight?

Methods of "Off-line" Marketing

Business Cards

Business cards are a useful and effective means of advertising your new business.  The great part about it is that you do not have to know the people that you are giving them to.  It's like a condensed version of a classified ad that can be handed directly to your potential clients.

Approximately how many bills do you recieve each month?  Since this is not a plesent time for anyone why not use ti to your advantage.  Next time you have to pay a bill by mail, include one of your business cards along with your check.  consider this, when a company sends you a billing statement, and advertisement is almost always included.  Why do you think this is so?  Because it works!

Flyers

Free advertising that you can ceate and distribute on your own.  Flyers are an excellent and inexpensive way to build a clientele for your website.  As you may have noticed they are everywhere with good reason.  It is simple. THEY WORK!!!  If you're on a tight budget and have only a limited amount of money to spend on advertising, then with a little leg work combined with your spare time, this can be a great place to begin!  Providing you have a computer, or know someone who does, then designing an appealing flyer can be easy and fun!  (FYI: I find that colored flyers, work best!)

Classified Ads & Direct Mail

Classified advertising and direct mail can provide a powerful return for investment, but be sure to have the cash flow plan to support these methods. The personal colums are a great place to run weight loss ads for the products.  (There are samples in the career manual section of the newspaper.) And the employment colums and business opportunity are great for business prospects!

Direct mail is another option, but if you are not prepared to direct mail consistantly for at least a year, then you are not ready for a direct mail campaign at this time.  You may prefer to use what is known as "friendship paks" ie...classifieds ads, flyers, & pull-tabs.

Pull-tabs

Pull-tabs can be very effective low-cost form of advertising as well.  Pull-tabs advertisments contain an ad of some kind at the top half of the form (FYI: using bright colors & pictures are very effective for drawing attention to the ad), the bottom half should contain some contact information on various sized strips of paper already cut to size so only the top of the tab is attached to your ad.(FYI: the tabs should include your name, phone number, email address and web address) 

**It is always a good idea to track your ads so you will know which form of advertisment is paying off. By tracking your ads, you will know where to divert your advertising budget.

Hope this helps!

Your Friend,

Logan Wandell