A Little Success Can Go A Long Way Toward Motivation

Internet Marketing is nothing more than another form of business. Every business has different requirements and endeavors, but all require one very important thing to succeed; Motivation.

Hi my name is Steve Nyhof and I know first hand what it feels like to struggle to make a living. I mean desperation and wondering if their is any hope, or even a future – “What is happening to me!” kind of desperation.

I have also been on top of the world at times when business was great, systems were in place and everything was working as expected, like clock-work for both my home design business and the new custom home division where I had the opportunity to build several million dollar homes on the sandy shore line of Lake Michigan.

When things really work, you believe you are really something and now capable of anything, to do anything. But this is a recipe for disaster. Never stop being grateful.

As I got further involved with Internet Marketing as a business, continually learning and testing new things, I realized that the steps to any successful business is the same, online or off.

You must continually work at building a strong foundation (another topic), but you must also focus on some simple things that can prove to be successful. You need a little motivation to strengthen your interest and excitement as you build your business.

http://www.youtube.com/watch?v=_tjYoKCBYag&feature=player_embedded

Please listen to this short video as it will explain where I am going…

So what is different from the people in this video, and you or me? I think they ignored what people said, maybe even got a little mad for what was said! Maybe it is that desperate feeling we get at times that causes us to retaliate in ways that drive us to prove something, anything, maybe just so we can strike back in some way. But what happens next may end up becoming the single most important thing that happens in our life.

“If you are not paying attention, you will miss the very thing you are longing to attain… A small taste of success.”
Steve Nyhof

You may have just done something that proves you are not stupid, like Thomas Edison, or have no imagination, like Walk Disney. Nevertheless, people are still against you, more interested now in proving you wrong, despite what they see and know. But there is one friend, maybe your spouse, or a child who looks deep into your eyes while you site and stare into space, and tells you, “Daddy/Mommy, I believe in you.” The emotion on your face doesn’t change as you drop your stare and gaze into the eyes that know who you really are. Inside your heart begins to pound and you are now ready once again empowered to move ahead – you can’t quit. You tell yourself, I will never quit!

There will be those who read this and leave because they are too young to have never really failed, so they do not fully understand what it means to really live. But some do.

For the rest of you, let me tell you what motivated me to write this post. It is not so special that I expect the world to stop and listen, but for me as a business man learning new ways to promote my businesses, this was one of those small successes that has me excited to learn more and press on.

For the last several weeks, I have been writing articles and press releases using a number of Free services, testing a number of things I have learned in the course found in the Resource tab. I am promoting these because they have helped save me time and frustration as I continue to adapt the Internet as my main marketing resource for my businesses.

So here is my little success that is motivating me. Maybe you have learned some things concerning these things as well and would like to share your experiences.

I have been writing about keywords and content for a long time to my home builder website clients. Not a very excitable group of people to get motivated about using the Internet to promote their company’s.

However, through the courses Mike Dillard teaches about Magnetic Sponsoring, and the back office information, tutorials that CarbonCopyPRO provides I have learned a great deal about growing my own businesses by using the technology available on the Internet.

Some of you will laugh and tell me you knew of these things years ago, while hopefully others who haven’t heard, this information might be helpful and offer a bit of hope and inspire you to test these things out for yourself.

I have been trying to get people to my house plan business site for many years, but only a handful of visitors were showing up. Mainly I think from word of mouth and people searching locally, including the city and state in their search words.  Currently there are 1,220,000 searches every month for house plans, and over 76,000,000 listings. Who am I against this?

Getting to the Answers

In January of 2009, I learned a few things with Butterfly Marketing by Mike Filsaime. The main thing had nothing to do with the program, but rather that he was giving away a $2000.00 course for free – all I had to pay was $29.95 for shipping. He mentioned that there were over 40,000 people interested, and some of us were going to have to wait for more copies to be printed.

Please stay with me here, I am not trying to lead you anywhere, I am just trying to show you something I am sure you can apply to your own businesses.

Now I don’t know about the cost to produce and ship this manuscript and CD’s, but just as a guess, I chose $25.00 per unit, leaving $4.95 for profit.

$4.95 times 40,000 equals $198,000 to give away good information. Wow!

Ok, I thought. Maybe it is time to give away my house plans – Free house plans. I checked the stats on Google Adwords Keyword Tool and found 60,000 searches every month, today it is at 74,000.

Ok, if I could just get 1 percent of 60,000 people to order a free house plan, and pay a processing fee of $29.95 that would have the potential of 600 buyers, or  $17,970.00 per month. That would be nice, but still no way to get them to my website.

Now I do not believe 600 people will buy plans from me, but even 20 to 30 a month I do believe is possible, and it takes me about 5 minutes to process an order.

Getting Results

I sat down several weeks ago and wrote a press release about my new free house plan website and submitted it. Several hours later it showed up on the second page on google.com.  Slowly over the days that passed it moved up. But then I learned about SocialMarker.com and began to submit my posts, articles and press releases to all the social networking sites and my press releases and articles go right to the top of google.com – What I am seeing as a two step process.

I have sense written a number of articles and press releases all with the same results. My press release for free house plans has been viewed more than 1100 times in less than two months. I made a website and press releases for insulated boiler pipe and outdoor wood boilers, several businesses I am working with my brothers on. I have found countless other keyword phrases to get people to my free house plan web site by the hundreds. Just two months ago I was at about 1800 new people visiting my site, last month (August) I was over 3400.  This month I will get over 4000. This works! Keep writing. Have fun with it.

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Steve Nyhof