Network Marketing Failure Rate Reaches 100 Percent

Wouldn't that be a headline that all the network marketing naysayers would love? It implies that all network marketers fail to make money online. While this is not at all accurate, the simple truth is that all network marketers fail at many points, especially in the first year of starting their home based business.

It's what they do with these failures that makes the difference.

Many people, when faced with a failure in any aspect of their lives, will simply stop trying to succeed, proclaiming the impossibility of it all. Network marketers are no different. But the ones who analyze their failures and try again and again and again are the people who will ultimately be very successful in network marketing.

I lead a relatively large team of new and established business owners, and I have seen two scenarios play out time after time. In both instances, my new team member starts out very enthusiastically, ready to take on their new challenge. They review and study the training materials, and excitedly run out their first marketing campaign.

And they flop. More often than not, their first attempt at marketing fails miserably. For the new network marketer, these initial failures are to be expected. These are new skills they are learning, and no one gets it perfect the first time.

Here is where the network marketing success stories get separated from the ones who quit, and start promoting their former company as a scam.

Unfortunately, the majority of people trying to establish a network marketing business quit before realizing their dream. In fact, it's been my experience that most people quit right before they are about to start making money with their business. But they get discouraged, disheartened, and distracted by the next best income opportunity online. They quit and move on.

However, there are those that stick with it, learn from their failures and try again and again until they succeed. They take what works and improve upon it. They become experts by learning more and implementing what they've learned. When you study this group, you are looking at the entrepreneurs who will ultimately make serious money in network marketing.

Is the failure rate among network marketers extraordinarily high? Probably not, when you consider that most people are looking for a quick and easy way to get rich. Once they find out that, like any business, it takes time, money and knowledge to succeed, they get out.

The ones who really "get it", the 3% of the population that doggedly see their way through the failures, are the network marketing success stories that naysayers call "exceptions." But the critics have it all wrong.

These success stories are not the exceptions. Rather, they simply exceptional in their work ethic, determination, and drive to succeed.