The Recipe for a Failing Business

The last couple of days on my list, we've been talking about some 
universal, evergreen business principles that will work for
you in any business you choose to build.


In the last 2 emails, we talked about breaking down the
business building formula to it's simplest components --
collect, capture, communicate and close -- and how to
get this done in the simplest way possible.


We also talked about the need to show a little leg...  how
to promote your strong points without appearing cocky or
obnoxious.

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 This is great advice, but what if you have NO results to show off?


What if you've just started out and haven't generated a single lead?


Would I suggest that you get some top notch training to learn
how to do this?  Of course.


But in the meantime.... there's a business principle that you need
to learn so that you can ALWAYS keep your business moving
forward.


My mentor taught me this, as her mentor taught her.  It's truly
been passed down by generations and it's survived because
it's rock solid advice.


You'll want to write this one down.....


"If you'd only do what you ALREADY KNOW HOW TO DO...
things would CHANGE!"


Too many people put everything on hold until....

• Until they learn how to get their blog up
• Until they learn how to do videos
• Until they learn how to prospect better
• Until they learn how to blah, blah, blah.

You see how that can be an endless circle to nowhere, right?


So here's what I'm talking about.


If you have no idea how to do anything technical, or if this
online stuff has you totally paralyzed, start taking steps to
learn it... baby steps, if needed.


But in the meantime, do what you already know how to do.

• Maybe that's putting up flyers around your town.
• Maybe that's leaving samples in your neighbor's mailbox.
• Or maybe that's picking up the phone and start dialing.

Whatever you know, start doing it -- WHILE you learn the
new stuff.


If you do this every day, your business will change -- 
heck, your LIFE will change.


Don't fool yourself into the old trap...

"I'll do it when...."

 That, my friend is a recipe for a failing business.