YOU are in Charge, So Why You Let Strangers Run Your Business

Network marketing business, and industry overall, is a bit complicated, but is it really? Or is it complicated and difficult because no one knows how to run business, I mean any business not just network marketing business. Because there really is no difference.

 
Did you ever find yourself in one of the below situations?
 
Like…
 
… where you generated a great amount of traffic and leads just to find out that you couldn’t freely communicate with them as they ended up in somebody else system? It helps to have YOUR system in place first (before you start marketing) so you can monetize leads with use of your auto responder time and time again…successfully.
 
Or …
 
…did you ever market to the wrong niche? Did you know you should research niche (I sure hope you know what niche is) or find out if the niche you’re going after is profitable (and hopefully before you develop products to sell to that niche market). What I mean is, did you ever develop a perfect product just to find out there was no market for it? And then you tried your hardest to sell it with no success?
 
Or …
 
…did you ever set up a perfect campaign (or so you thought) on Google, with keywords matching your capture page and capture page matching your ad text and your ad text matching back to your key words…just to find out that Google will never even show your ads (you will have no impressions)? …and Google will not let you bid your way up to the top of the page (trust me…or…find out the hard way).
 
I can honestly say I am guilty as charged. I‘ve jumped with both feet and hit ground running more than once. I didn’t take time to “think” through the process, I didn’t define the plan for my business; I didn’t sketch out the map, the steps … from begging to the end. 
 
I just did the first thing that came to my mind, the first thing I learned … really … the first thing I read…but most often…the first thing that “flew” at me. I didn’t sort through information that I was being flooded by from all the possible corners … and from everyone who wanted to sell me something…and not something I wanted to buy.
 
As with any business, you need business strategy. But not designed and defined by anyone and everyone out there, anyone who “pretends” to know what network marketing is about. Your business strategy needs to be defined…well …by you.
It is your business, you are running it, and so it is your call, your decision and your responsibility to get it done successfully (meaning you make money for stakeholders of your business, which at this point might be just you).
 
Do you think that successful corporations out there run their business based on information coming to their email mailbox every day or they go on internet and casually look for a “guru” to let them know how to run their business? Well…NO!
 
In order to be successful you need to define your business strategy and the steps how to get there. Once you have your strategy defined and know what you want to accomplish then … and only then you go and look for expertise and “gurus” in those particular fields. But this is the second step not the first one.
 
It is very important to have strategy first before you start building your business but so many business owners and professionals out there are skipping it or doing it backwards.
 
It is great to have leads, but if you do not have a plan how to monetize them then … what? They will just sit there and collect dust.
 
I understand and really, who has time to sit down and think about the business, or anything for that matter?  There are so many interruptions and distraction you have to deal with…So many things to do… and everyone is trying to sign you up for their NBT (Next Big Thing).
 
The best advice I can give you is to be selfish; take the time to do what’s right for you and your business. Do not let others to distract you. Define the steps you need to take and then stick to them. Find the information that you need in order to complete your mission and do not take the one that ended up on your desk as a “ticket” to financial freedom.  Do you really think good information just appears on your desk … from nowhere or do you think have to dig deep to find it?
 
The secret is for you to get the information you need based on your plan and do things according to it rather than doing things in the order defined by others. Who is running your business YOU or them?
 
So go ahead … enjoy your business success with great strategy defined by YOU.

To Your Success,

Marianna Guenther