Your "WHY" - Is it Big Enough?

 When you started in your mlm home based business, one of the first things your sponsor probably told you was to establish “Your WHY,” the reason you are doing whatever it is you are doing. You’ve got to have the desire. You’ve got to have passion. You’ve got to dream and you’ve got to believe you can do it.

It is very important to find out what your “WHY” is, because there will be times when things get tough, when you get frustrated and discouraged. And if your “WHY” isn’t strong enough you might not have the drive to go through when things get rough.

If your “WHY” isn’t strong enough you also might never get started in the first place … which reminds me of a little story I heard not long ago.

The Story of the Howling Dog Sitting on the Porch

A salesman was going door to door in a neighborhood where just about on every porch there was a dog either sitting or just lying around enjoying the day.  They would all bark to greet him as the man walked by. But on this one particular porch there would be a dog just whimpering and whining and howling like he was in some sort of pain. Every time the man walked by that dog would just whine and howl and it just wouldn’t stop. He couldn’t figure out why it wouldn’t just bark like all the other dogs in the neighborhood.

So after a week curiosity got the better of him and he couldn’t stand it any longer. He walked up to the porch and knocked on the door.  An older gentleman opened and asked if he could help him. The man said, “Sir, is there something wrong with your dog?   Every time I come by here he’s just moaning and groaning, whimpering and whining. It’s been going on for an entire week. He should be barking like all the other dogs on the street, but all he does is just moaning and groaning. What’s wrong with him?

“Well, he’s actually sitting on a nail“, the owner replied.  Quite puzzled the salesman asked, “Why is he sitting on a nail and why doesn’t he just get off?”  The owner replied, “Well, it just doesn’t hurt him bad enough.”

A lot of us get caught up in that situation. We’re sitting on a nail, but it doesn’t hurt bad enough yet. Our situation doesn’t make us uncomfortable enough to do something about it. To change things. But if our “WHY” is strong enough and if we really want it with every fiber of our being, it will move us off of that nail and make us take action.

Think about “YOUR WHY”. Better yet, write it down. Studies show that if we are just thinking about something, we have a 50/50 chance of accomplishing whatever we think about. However if we think about it and then write it down it jumps up to 75%. If we think about it, write it down and then tell somebody else that jumps up to 85%. Pretty powerful, isn’t it? So make sure you write your “WHY” down.

Why did you get started in your mlm home based business?

Of course “YOUR WHY” would be unique to you, but here are some examples…

Maybe you would like to pay off your car? Pay off credit cards? Buy a new, larger house? Send your kids to college? Bring your spouse home to be with your children? Quit your job? Maybe you are about to lose your home to foreclosure and desperately need to make some extra money to keep it. Now that would definitely move you off of that nail, wouldn’t it?

If your WHY is big enough, powerful enough it will not only move you off of that nail, but it will also provide you with enough motivation to keep going when things get rough.

To Your Success!

Ilka Flood
The Enlightened Networker

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