Eeeeasy Moolah and Business

"$549,784.82 on complete autopilot..."

"...easy $10k per month working from home..."

"$174k in 30 days using this..."

I have a lot of people in ThePerfectBizFinder Program who ask me if these stories are true.

A lot of people figure since I've built so many successful businesses over the past 39 years I might have some insight into this question. How about you? Do you want to know what I think?

Well, to tell you the truth, I have no idea if these stories are really true; I mean specifically.

Do I think it's possible? Yes I do...really.

BUT! And this is really important, I also believe that it never happens the first time and that the likelihood is very very very very remote for the average person. Does it surprise you to hear me say that?

Well, it might also surprise you to hear that I don't really object to this kind of advertising. I mean in truth we live in a buyer beware world and even I admit to loving the idea that I might make a half a million dollars a year knowing very little and doing almost nothing.

Who wouldn't for cryin' out loud?

But here is an important distinction for you to learn:

There is a REALLY big difference between money making schemes like these and building a business. The sooner you get a grip on this one, the sooner you can get real with your success expectations.

To be clear, there is nothing categorically wrong with "make money fast and easy without any experience knowledge or risk" programs. I just happen to believe that even if they work (which is very rare), they can't be mistaken for a real businesses. This is one of the uniquely recent problems that accompanies the maturity of the internet. People actually equate these two and mistakenly believe that if they somehow manage to draw the "Willy Wonka Golden Ticket" and make a bunch on money online that they have a business.

Ahemm. Nope sorry. This model fails the a key principle of businesses success; To have a true business you must provide an identifiable and sustainable value to a market-place of consumers.

I remember when I first decided to write my eBook, "How to Find Your Perfect Business in 21 Days or Less Without Breaking a Sweat" I initially thought that when I packaged this collection of powerful key success principles and practices into an eBook, marketing it would be a simple matter of putting up a web site and advertising for traffic.

Where do you suppose I got that idea?

It couldn't be the 'get rich easy on the internet' programs, could it?

Well, I bought a couple of these programs; several for thousands of dollars. When each arrived I opened them optimistically and with great enthusiasm. After-all, what better medium than the internet to reach more people and help them realize the kind of success my coaching clients had realized.

Unfortunately and for brevity, suffice it to say that as I reviewed the material, it was clearly not what I needed. I returned them and instead retained a specialized coaching partner to help me. That's when I learned this really important lesson about selling information products on the internet. Here is what I want to share with you:

Selling information products on the internet is much more than publishing a PDF file and throwing up a website. Selling information products on the internet is a business.

That's right, an entire business. Did you get that?

An entire business. And it needs to be treated that way.

The eBook part is just the product.

You will ultimately need to establish all the same business systems and procedures necessary for any business. You'll need:

• Marketing to research, identify, test and develop your market niche(s)
• Sales and distribution to provide a predictable method of generating revenue.
• Information technology both to market and deliver your product and well as report the results of your marketing efforts.
• Customer service or support to deal with the inevitable customer inquiries or issues.
• Finance for tracking and reporting sales and expenses and so forth.
• R&D to identify and create follow-on products or programs to service your markets.

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The point is that when building a business, regardless of distribution strategy, business model or target market, ALL the basic necessary elements of a business still exist. Again, that's regardless of the business model; Internet business, franchise, MLM, consultancy, software shop or store-front.

In the case of an online business (home based or not), just because you are using the internet as a medium for marketing, sales, and distribution, it does NOT mean that you don't need the fundamental operational and organizational elements of a sound business. It's not just a web site selling an eBook, it's a business.

The good news is that in today's business climate there are dozens of creative, inexpensive and low maintenance ways these functions can be fulfilled. You can recruit and retain employees if you wish. However, there is a veritable army of independent and freelance specialists of every kind available to take on various aspects of any business project. Everything from contract web developers listed with references on sites like 'Rent-a-Coder' and 'eLance' make the process of finding reliable help quick and easy. Outsourcing and Virtual Assistant contractors abound for every conceivable business function.

While it can be very seductive to envision easy riches and fame for writing and selling an eBook about your favorite past-time, be aware that if you intend on delivering value to a market-place of consumers, then you are building a business. And if you're building a business, you're going to need to go all the way with it.

So, forget the get rich fast and easy promises. Don't fall victim to the seductive lure of these
empty claims. Instead, build a real business that delivers real products, and real value to real people.

I'm interested in reading your thoughts about this article.

Have you been lured into one of the get rich fast and easy programs?

Maybe you're in one now and are struggling.

What have you discovered and what are you going to do about it?

I'm standing for all that's possible for you in life and business.

Sincerely,

Steve

PS - This is one of the primary reasons I created ThePerfectBizFinder and ThePerfectBizBuilder Coaching programs. Both are specifically designed to keep you out of these traps and avoid the fatiguing crush of inevitable failure.

You've already heard me say that to be successful in business not just any business will do. You must choose the RIGHT business and you must organize that business so you are in the RIGHT role.

ThePerfectBizFinder Program reveals every attribute, aspect, and nuance of the business that is guaranteed to deliver the lifestyle and financial returns you want and then leads you step by step through the process of creating Your Perfect Business

ThePerfectBizBuilder Coaching Program delivers top caliber expert one on one customized coaching support to individually escort you through the process of finding and creating a business that guarantees your most astonishing success, FAST

With the support of my expert success team, your success and satisfaction is absolutely
guaranteed. I look forward to hearing from you there.