What Is YOUR Unique Selling Proposition?
From the laptop of Al Sims, TRACS Global Revolution
What is your Unique Selling Proposition? In other words, out of the 50,000+ Networkers here at BetterNetworker.com, what is it about your offering that makes you stand out from the crowd?
Your Unique Selling Proposition (or USP) should be the foundation of all of your marketing. It is extremely important. Your USP is what separates you from all of the others. It's what makes doing business with you so special to your customers and business prospects. And after all of the dust settles and it comes down to deciding who your most-wanted prospects are going to join with, it will be your USP that attracts them to you, if you do your job right.
Frankly, if you don't impress your prospects, someone else will. Let's face it; everyone is competing for the same dollars in your prospect's or customer's pocket (never forget, it's a daily battle - generating business activity). And, that's why your USP is so very important.
Here's the truth. Your potential prospects and customers are subjected to hundreds and thousands of "pitches" on a daily basis. They have developed a certain amount of tolerance for it. So, it takes a lot to faze them - to get through to them - ultimately to recruit or sell them on your products or business opportunity. It requires a strong Unique Selling Proposition that is frankly believable. Use it in all of your communications with your prospects and customers in your emails, ads, letters, and phone calls. Teach it to your teammates and make sure they use it everytime they come in contact with their prospects.
At least ninety-eight percent of all distributors out there do not offer a clearly defined Unique Selling Proposition. If you define yours and begin using it religiously while promoting your business, you will have an undeniable edge over all of your competitors (including the other 50,000+ Networkers here at BetterNetworker.com). Ninety-eight percent of Networkers out there are simply participating in the amateurish game of "Follow The Other Followers". It's simply a game of the blind leading the blind. Everyone is trying to do the exact same things that they see their competitors doing.
If you want to stand out in the crowd, focus on branding not just yourself, but your Unique Selling Proposition and begin attracting your most-wanted prospects and customers to you like a two-ton magnet in a paperclip factory.
Yours In Success,
TRACS Global Revolution
Member Since: 10/08/2007
Company: Rich LifeStyles Network
Industry: Marketing and Advertising
Primary Web Site: http://www.richlifestyles.net/alsims