What Bruce Springsteen Taught Me About Branding

What Bruce Springsteen Taught Me About Branding

And yes, Bruce Springsteen has a "brand" -- all successful people do...

Especially rock stars!

Why am I talking about Bruce Springsteen today?

Well, I get on these kicks sometimes where I'll just be jammin' out to the same musician for days on end.

One week it might be Bob Marley, the next week I might be feeling Willie Nelson, or Louis Armstrong, or Tom Petty -- the list goes on and on...

Man, I just love music!

*TIP: If you're ever feeling down and getting tired of all the $@!&*!! widgets, plugins, apps, codes, tweets, trackbacks, RSS feeds, and all that other baloney you gotta learn on the Internet ;) -- just put a good record on and see if your mood isn't lifted!

Go ahead -- try it out next time this happens and think of your old pal Derek, who was good enough to share this tip with you ;)

Bruce Springsteen has been getting me going the last few days -- I mean, try listening to "Glory Days," "Thunder Road," or "The Rising" and see if you're not feeling like dancing around the office and making it happen!

And then I got to thinking about the Bruce Springsteen "brand" and analyzing it from a marketing perspective.

Rock star, cultural icon, musician, etc...

But here's the thing, being a rock star (or developing a personal brand, for that matter) doesn't mean you have to be "invincible" or pretend you don't have problems.

In fact, being "vulnerable" is part of the reason Bruce is so popular.

People can relate to him.

Listen to "Born to Run," for example -- that's one of his most beloved tunes.

Why?

Because almost everyone can relate to being a dreamer, striving for more, not being where you want to be, "getting to that place where we really want to go"...

You see, when "The Boss" wrote this song, he was still looking for that breakthrough hit and he openly admitted it.

Heck, he even wrote the song about it.

He didn't act like he had all the answers. He didn't act perfect. He didn't act like he was above the struggles of the human race.

No, he said, "Hey guys, here's my dream. I wrote a song about it. Come sing along with me."

Bruce Springsteen writes songs about people we've all met and known.

He writes songs about love, passion, desire, unfulfilled dreams, "glory days," broken promises, ideals -- he writes songs about life!

He lays his entire self out there on the line for the whole world to see -- and people love him for it.

So as you're out there developing the "You, Inc." brand, as you're out there interacting with people...Remember "The Bruce Springsteen Guide To Personal Branding":

Be yourself -- warts and all, and give people the chance to relate to you.

You just might turn out to be a rock star!

===> What do you think? Have any favorite musicians you would like to share with the group? Tell us what makes you like them so much (And I always appreciate the sweet song of your "Retweets" ;)

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What Bruce Springsteen Taught Me About Branding is a post from: DriveTheLine.com

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