‘Alpha’ Attraction - Your MLM Bait & Hook
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As Homo Sapien born to Earth, we have come equipped with certain immutable characteristics. We share physical traits like our limbs and lungs, as well as certain intangibles, such as emotions and instincts. Human instincts are inherent and unshakable. One survival instinct ingrained into us is the need to follow a leader.
Throughout our evolution we have relied upon other human beings to protect us from peril and to teach us, until we were ready to make it on our own. These phenomena are evident throughout human history. An ‘Alpha Leader’ is chosen to guide and protect. Let us discover how to apply this 'Alpha' concept to grow an online business.
As you master Attraction Marketing, dozens of targeted prospects will eagerly join any business venture you endorse - ready and willing to follow you - magnetically attracted by your alpha vibrations.
THE target market is existing network marketers. There are very good reasons for this. First, they don’t need convincing that network marketing is valid and legitimate. They already see the potential in the industry and in themselves, as they are beyond the level of asking you whether MLMs are “pyramid schemes”. Second, since 97% of them are losing money, they need our help – in a BIG way, and they are willing to spend time and yes, the little money they have left, getting it. They’ve moved from being opportunity Seekers to opportunity Buyers, and will stand by their current business opportunities with fierce loyalty.
To grow your MLM business using Attraction Marketing you need to begin marketing yourself. YOU as the leader, must offer the firm guidance your prospects require to achieve success in their struggling businesses. This is a difficult conceptual transition for many network marketers, improperly trained to promote their business via marketing their products and services. However, marketing YOU is absolutely vital in positioning as the ‘Alpha Leader’ others will naturally follow.
Marketing your MLM business on the front end (upon initial contact with a prospect) will put off and turn away anyone in your target market. Yes, you read it right, do NOT promote your business opportunity. Why? Because existing network marketers already have a network marketing business. The last thing they want or need is yet another pitch, another diversion, another scam, another “money pit," ..in their view. Hearing about your business opportunity, from their perspective, is presenting them with another potential financial disaster.
You need, and you MUST, be marketing instead, what they need to survive. Since 97% of them are spending more money than they are making, ( ie, going broke) they need YOU- to lead them, and to provide them with solutions for success in their EXISTING businesses.
Attraction Marketing markets YOU, “Alpha Leader” as a solution to your prospects’ problems. This is an extremely powerful position for you - for YOUR business success. This, my friends, is where the money is.
When you have built a solid foundation and established a relationship, you can then gradually promote your business opportunity without scaring prospects away. In fact, they will begin asking you for suggestions. When Attraction Marketing is done correctly, the need to promote one's business opportunity will never arise. Once rapport is built, prospects believe in a leader they can trust and follow. They will then ‘follow the leader’ asking to join whatever business you recommend.
Then, and only then, will you have successfully mastered the fine art of Attraction Martketing.
Focus on building lifetime relationships based on trust, and you will become the Alpha Leader.
susan rachelle burton cook, esq.
(based on Magnetic Sponsoring, by Mike Dillard)
http://www.MLMLeadSystemProTopCoach.com
http://www.CarbonCopyPROesq.com
susan rachelle burton cook, esq.
Internet Marketing Expert, Home Business Adviser, & Entrepreneur Success Coach srcook@sbcglobal.net 925.435.5674
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Views: 2,234
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Comments: 13 
About the Author: susan rachelle burton cook, esq.
Member Since: 02/05/2009
I'm a Distributor For:: Numis Network
Other Company: SendOutCards
Industry: Consulting
Primary Web Site: http://OnlineMarketingUnlimited.com
Alpha Attraction
Thanks Susan you give clarity to many people on this BN network who should be mindful of the nuggets your are providing to maintain the integrity of this community and a checkup to those MLMers about their approach and building relationships.
Good Job
Sounds great. I'll be sure to research more ways to attract in the near future. Thanks Susan.
Thanks Alot!
Susan Thanks for the great article
alpha article
thanks Kenon- BTW, lovely and touching bio about your journey into home business. I agree- kids are absolutely #1! warm regards
~susie
thank you Eileen-
It's good to i am not alone in the position that this concept cannot be overemphasized.. & thanks for the friend invite:) ~susie
hey stranger...Lucien
Thanks for your support! I am on my way right now to check out and undoubtedly 'thumbs-up' your latest stuff... have a great weekend :)
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Susan
I agree with your concept of the Alpha leader however most do not have the luxury of time commitment you are suggesting. Most, if not all, get involved in network marketing to make money (sorry to be so blunt but that's the truth as I see it) therefore the time required to put yourself into a position where people turn to you as a trusted Alpha leader is more of a time commitment than most people have without the income to cover the growing curve.
People will follow an Alpha leader - very true.
However, people need their Alpha leader to teach them how to make money and the leadership training should be at the pace their opportunity needs them to grow. People don't need to know how to lead thousands when they have one or two in their downline.
The first priority of any leader is to make sure their downline has the training they need to present their opportunity (generate income) and allow their leadership skills to develop as their team grows.
In this economy, with people needing (not just wanting) to make extra money, we're doing them a disservice by not giving them the skills they need today and help them become alpha leaders when the financial stress has been alleviated.
To your success,
Joyce Penner
Joyce, Thank you for raising these excellent points!
Your practical input and advise on this topic is necessary for a realistic application of the attraction marketing philosophy. I hope it will trigger further discussion and broaden understanding and success for other readers here.
My general comments were intended to reinforce and emphasize the essential underlying principles of Attraction Marketing, which I find are very often minimized and misunderstood.
Although I did not suggest any particular time-consuming aspect to the successful implementation of Dillard's Magnetic Sponsoring formula, I have confronted that issue myself on occasion.
It is certainly more time consuming to develop meaningful quality business relationships, than to garner more leads with quicker marketing methods. But I believe you would agree that the process of obtaining quality attraction marketing relationships, allows an ability to develop a unique and priceless interpersonal trust, rarely achieved in any other way.
That value, despite the initial nurturing required, far exceeds that of faster methods, according to Dillard's model. It's ultimate achievement, is attaining a smaller number of high quality associations, rather than a higher number of less targeted mediocre business prospects.
Of course, since some businesses require a higher number of prospects to achieve profitability, the Attraction Marketing model may not be an ideal fit for reaching everyone's business goals.
Perhaps modifications of the model would allow each business to attain more customized benefits. I'd be interested to hear of any specific real applications.
(Joyce--I'll write you personally to address your comments more specifically, as they relate to my particular business...)
Hi Susan
I will look forward to hearing from you.
Joyce
You As "Alpha" Leader - The Time Required Is No Obsticle
For those of you following this discussion, I wanted to acknowledge Joyce Penner's noteworthy concerns on the potential time required of an Alpha Leader.
If you have not already done so, Mike Dillard's Magnetic Sponsoring Book upon which this writing is based - is a 'Must Read.' It is considered a mandatory foundational treatise by the most successful Attraction Marketers in this industry - and the vast majority of "Betternetworkers" swear by it.
For more on my take of Dillard's philosophy, I also strongly suggest listening to an exclusive recent interview with him, by my marketing program. Go to: http://www.mlmleadsystemprotopcoach.com -sign in, then email me at srcook@sbcglobal.net and I'll send you an audio copy.
In the 70 minute interview, Mike gives a fuller picture of how he envisions the effective implementation of Attraction Marketing I think you will enjoy. He explains the simplicity and ease of becoming an effective "Alpha Leader," in addition to sharing some of his success secrets you won't find anywhere else.
yours~
susie c.
I have a question for you Susie
I read your article and it is a great article on the Alpha-leader, in which Mike Dillard's book and video explains. You offer value by saying you need to be an Alpha Leader and get quality leads. Yes, I agree and insist. Can you give any value for the Beta, or Pre-Alpha people out there, that would help them to becoming a Alpha Leader.(besides reading MS) What advice would you give them? Just a thought???
I like it Susan
I have to admit that I were being reluctant to buy another book or course...your writing has open my mind to learn a little bit more about this Alpha Leader.(Mike Dillard).I do like your style. Thanks.