Attraction Marketing, What Is It?

People do not like to be sold anything, especially over the internet. If a consumer is searching online with credit card in hand, then that person is looking for someone or something that can solve their problem. This problem could range from the purchase of an electronic item, i.e. a computer to a designer outfit. If the consumer comes to your website and you have the next best thing since slice bread and make all these empty promises to solve their problem that could be a turn-off. Further, it could trigger a red flag in their mind with "Buyer Beware" written on it. Usually when it sounds too good to be true; it is. It is just too many scams and empty promises online and offline for the consumer to "up" their hard earned cash to online "chatter".   This is the reason Attraction Marketing is taking off with a bang. Attraction Marketing is simply the internet marketer positioning his/herself as a trustworthy expert in their field. The presupposition of Attraction Marketing is that the consumer purses the seller. They do this because the consumer views the online marketer as someone who can add value to them. Beneficial value that is. Thus, the consumer will not feel apprehensive about subscribing (give email address and name) to the online marketer's website, thus receiving his/her follow-up emails. This relationship might be just what the consumer needs to meet his/her goals; therefore, solving their problem.    Bottom line people do business with and are loyal to (long-term) people they feel attracted to or comfortable with. This attraction most likely is rooted in the fact that the consumer sees this person as a leader/expert/knowledgeable in his/her particular field and can add value to them. Therefore, this will assist them in achieving their goals.    In Attraction Marketing the online marketer has to give before they can expect to receive. She/he has to educate, empower, and entertain the potential buyer, first before any sells are made. This is based on the principle, if you help enough people then your needs will be met. Therefore, the online marketer needs a massive amount of traffic at their site in order to get her/his needs met. The more people she/he helps the more chances her/his needs will be met.    Essentially, traffic is key in Attraction Marketing. The online marker needs an enormous amount of visitors to his/her website and a percentage of those visitors will want to build a business relationship. This relationship could start with a series of emails that educate the potential buyer about the product they initially came online to purchase. This way the Attraction Marketer is separating him/herself from other marketer because he/she is building a healthy long-term relationship.  This relationship is built on trust which most likely will result not only in the initial sell but repeat sells.