Branding Yourself in Network Marketing
Branding yourself is a critical step with any business these days and especially in network marketing. Why? Because people do business with people and they want to know who they are working with. People that do not work on branding themselves are simply going out and trying to sell their products. Selling your products is ok but you have to remember that network marketing is not a selling business.
Building your brand will free you from having to sell anything!
You’ve been exposed to brands all you life and probably aren’t even aware of it. For example, who do you think of when you think of PGA Golf? Maybe Tiger Woods, Jack Nicklaus? It is most likely these names come to mind because they have branded themselves as the best in their niche…golf.
The same can be said for other company brands such as Coca-Cola and Budweiser. It’s almost like soda and Coke can be used interchangeably. This is because they have branded themselves so strongly that people consider them the first choice.
So how can you brand yourself in network marketing?
Well, you must become the best at what you do. Being the best isn’t easy but if you aren’t striving to be the best in the industry, shouldn’t you be spending your time doing something else? You can’t put in little effort and expect to get huge returns. You have to go all out and try to stand out in whatever area you are strong in.
If you are a top notch internet marketer, not only should you be generating tons of leads for yourself online, you should also be teaching others. One good way to do this is through your own blog similar to this one. You might also want to create a course of your own that teaches others how to do what you do online. If you are knowledgeable, you can easily create an ebook, video course or a series of Podcasts.
The whole idea of creating products like these is to brand yourself as a solid leader in doing whatever you are doing. You want people to automatically think of your name when they consider marketing their network marketing business online, similar to the way people automatically think Coke when they think of drinking a soda.
Of course, your specialty doesn’t need to be in internet marketing. You may be great at doing something else such as face to face prospecting, holding private business receptions or presenting your opportunity with authority. Whatever your strength is, you should work on becoming the absolute best in it and put yourself out there as the ultimate go-to person.
With the information age that we are now in, branding yourself in network marketing is more important than ever. People have instant access to anything you do nowadays so it’s easy to set yourself up as a true authority.
Begin working on yourself more and focus on selling YOU. If people know and trust you, they will automatically be drawn to what you are doing. People are quick to follow those who know what they are doing and can help others do the same thing. They want a leader who can show them how to do the things they have been struggling with.
Become a leader...become a brand…and build this business beyond your wildest dreams!