Eight Important Questions to Ask When Defining Your Ideal Customer/Client Profile

Eight Important Questions When Defining Your Ideal Customer/Client Profile

Recently I discussed the importance of creating your ideal customer/client profile.  Creating your ideal customer/client profile is the art of determining(before spending marketing dollars) a profile of the customers you really want to do business with while also determining who is the most likely to want the product or service you have to offer. Answering eight important questions will help you define exactly the type of customer/client you are looking to work with.

If you are going to have an effective marketing program you must take into account

-What to say
-When to say it
-Where to say it
-How to say it
-Whom to say it to

An ideal customer/client profile will provide you valuable data to use in your marketing and sales message. Creating the ideal customer/client profile takes into account both the demographic and psychographic profiles of the customer/client.  Both of these solutions help you answer keys questions about your market and customers. The process of creating your ideal customer/client profile helps you clearly define or identify the attributes you like most in your existing clients. The eight questions below will help you determine the precise type of client you want to keep and help you steer away from the clients who do not appreciate your products or service. 

When working on your ideal customer profile ask these eight specific questions.  Remember the clearer you are on these eight questions, the quicker it will manifest itself to you.

1. What are the key attributes of your ideal customers/clients currently?
2.  What are the attribtes of client you do not want to do business with?
3.  What is your business philosophy and terms?
4. Why did your customers buy from you originally?
5.  What is the "promise" they feel and believe they will attain if they do business with you?
6.  What pain, discomfort or problem are you solving for them with your product or service?
7.  Is purchasing your product or service an impulse buy or a thought out one?
8.  How many decision makers are involved with purchasing your product or service?

Getting very specific about what you want is the only way to achieve what you want.  If you want more information about how you can get more specific about how to grow your business or change your life, click the link below!